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The Everyday Trainer Podcast
The Everyday Trainer Podcast
The Intersection of Dog Training, Mental Health, and Entrepreneurial Grit; A Conversation with Mike Jones of Primal K9
When the leash tightens and the pressure mounts, how do dog trainers stay balanced and resilient? Join us as Mike Jones, alongside KD Mathews and Frass Azab, returns to our podcast to share raw insights into the personal growth and professional hurdles that come with training man's best friend. This isn't just about teaching dogs new tricks; it's a deep dive into mental health, the rigors of entrepreneurship, and finding solace in activities like running
Prepare to be challenged, as we navigate the thorny path of ethics in dog training, the art of leadership, and the raw truths of starting over. We go beyond the bark, exploring how trainers become inadvertent life coaches and therapists, reshaping lives one paw at a time. Whether you're in the dog training trenches or simply looking for that spark of motivation in your daily grind, these conversations are packed with wisdom and encouragement to help you find success and fulfillment in life and business.
As Mike Jones shares his transformative journey, from incarceration to fatherhood, we're reminded of the power of overcoming adversity and the importance of being adaptable in both personal and professional spheres. Uncover how personal support systems, practical education, and authenticity play crucial roles in shaping the entrepreneurs and trainers of tomorrow. This episode is for those seeking a tribe or pack where personal growth is paramount, and the pursuit of success is a shared experience.
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Hello and welcome back to the Everyday Trainer podcast. My name is Meg and I am a dog trainer. On today's episode, I'm once again joined by Mike Jones. You've been on more podcasts than anybody has been on my podcast, so you're the honorary guest. Mike Jones, Katie and Fros so they're all involved in the dog training industry in some way. You know the drill grab yourself a tasty drink and meet us back here. Hello, hello.
Speaker 2:Good evening.
Speaker 1:Thank you all for being here.
Speaker 3:Thank you, we forgot Ivy Sky Jones oh.
Speaker 1:Ivy the most important say hello, hi, hi. Give Ivy a little intro.
Speaker 3:So Ivy Sky is my daughter. That's my world here. 9 year old little beast, it handles dogs. There's a bunch of different things and yeah, you want to say hi, baby.
Speaker 1:Go ahead Hi, the cutest podcast boys, that's a tough act to follow.
Speaker 2:Now, great, I know. Oh my gosh.
Speaker 3:I mean yeah, I mean like, if you watch our Instagram videos with her like this she's a little badass. She's, she's, she's all been a little killer.
Speaker 1:Good, as you should be All right. Well, we are in primal canine. We just recorded an episode talking about the fight with Mike and some of his decoys. Now we're joined by some new guests. Katie, go ahead and introduce yourself. Give us a little intro who you are. A little intro. My name is.
Speaker 2:Katie Matthews. I own a company called Socratic Canine where I focus on teaching dog owners, training the human end of the leash.
Speaker 1:Okay.
Speaker 2:For working with their dogs. I am here because I have developed quite the relationship with that guy right there, a brother from another mother.
Speaker 2:Yeah, the ugly guy at the corner. The evil powers collided. No, I met Mike through social media. One of the great things about that platform is you make connections, and Mike and I teamed up and just started having conversations. That turned into a podcast called drinks and dogs. Started out as a guest on it. Now we're in season two and I co-hosted with Mike. I am also the commentator for his creation. Canine streak lead new protection sport.
Speaker 1:I was going to say I think I have some competition as far as podcast voices go.
Speaker 2:Who would?
Speaker 1:that be, you got it.
Speaker 3:I would say Katie is the podcast master.
Speaker 1:He's got a good podcast voice.
Speaker 2:It's not my first rodeo, by any stretch of anyone's imagination.
Speaker 1:I know A little bit nervous, all right. So you guys have the podcast, drinks and dogs together. What do you talk about on?
Speaker 2:that? What don't we talk about? Everything.
Speaker 3:A lot of us, just life. You know, we started out as the pandemic thing when we were just like all hanging on our house and just like talking about having drinks, and then it progressed into more of a life based thing. I would purposely hold off on calling Katie for days so we can just talk about life during the podcast and it would be like more of a catch up session.
Speaker 1:Yeah, you're like save it for the podcast.
Speaker 3:What they have. A lot of it too, is it? Like you know, it's important for people to hear real life conversations between like two other people like you know, like you know all the ups and downs and all the stuff that we talk about in drinks and dogs, which is really important, Like that's what me and Katie did for a long time, and you know we save it like we'll be in the green room, Just be like talking, talking, talking. Like no, Stop Stop talking.
Speaker 1:This would be so good for the podcast. Stop and do this so are you guys mostly talking about like business stuff on the podcast?
Speaker 2:Well, I would say season two we've we've shifted. You know, season one was very guest based. We brought on guests from all over the dog world. That's where I met Frost, met a lot of cool people. Season two is, like Mike said, it's, much more conversational. So what are we conversing about? Well, we won't talk on the phone so that when we get on the show we're going to start out with our lives. So it's lifestyle based from two dog trainers who participate in the world of dogs in very different ways. But in those conversations I mean season two we've gotten to some deep personal stuff and very, I'm very transparent about my own journey through life and things I go through, because it's a big part of me working with dog owners.
Speaker 1:Tell me, tell me.
Speaker 2:Um well, I mean for one. I'm not doing the name of the show very much justice. The last couple of episodes we're talking about how I'm taking a year off from drinking.
Speaker 3:Hey, but it's drinks. It does not mean alcohol. We drink hey.
Speaker 1:I say I say tasty drinks every single episode and I'm not a huge drinker, after I've taken like four shots of tequila, but I mean so the fact that that's the association I made is why I'm not drinking right now.
Speaker 2:I mean, I think that just kind of proved itself.
Speaker 1:Yeah, yeah, yeah yeah.
Speaker 2:So just talking about what that's like, and he'll ask me he's like, dude, what's up, how you been? I was working out going back in Jiu Jitsu. Yet we're doing this and we will talk about what I, what both of us, are being successful at, what is particularly challenging at the current time and why is it challenging? How are we overcoming those challenges? And then, by the end of every episode, somehow we can work that into, how that can help dog owners, how that can help other dog trainers or anyone watching the show at all is trying to bring it back to how these principles of life are really universal and it doesn't matter what you have going on. There's certain things that if you work on your mindset, you work on your discipline, you work on your motivation.
Speaker 1:look, who you are.
Speaker 2:You can get something from that. So that's really what we're touching on.
Speaker 1:I love that.
Speaker 3:I think a lot of it too is the conversation aspect of it. I mean because a lot of people don't want to have conversations about some of the hard topics Absolutely.
Speaker 1:Like what? Give me an example. I love this shit.
Speaker 3:I mean KD and I like we've had conversations about some of our live stuff, like you know, on like literally like on like zoom balls and like talked about like some of the hard stuff that I go through, like dealing with what I'm dealing with and you know KD has talked about that too.
Speaker 3:Like we've done two podcasts and one that didn't air because I had lost two dogs in like one year period. And you know dog, you know dog trainers. I have to retrain, like you know things of that nature. You know stuff that's been gone on. Like we've had these hard conversations online and I think a lot of it too is because the dog training atmosphere is a lot of people think it's that's all cute and cuddly, you're playing with puppies or walking out, like in real, in real estate nature it's you're working every day, you're struggling every day, and then that's on the business level, not on the personal level, and then you have to do the personal stuff and then we've had go watch Trace and Dogs. That can explain a lot of different things. We've had some tough conversations on there and it's been real.
Speaker 1:Do you talk about like the mental health aspect of it?
Speaker 3:We.
Speaker 2:That's what we've been focused on for the last season, what it's been to, has had a lot of that, especially in the context of dog trainers. So, that's something that I've been focusing on a lot more lately is working with other dog trainers in very specific areas of their business, starting with their life. So it's not about numbers, it's not about coaching them on statistics and data, it's like okay, dog trainer, what are your hobbies?
Speaker 1:Oh yeah, Somebody asked me that yesterday. They're like well, what do you do for fun?
Speaker 2:That's where I start with the dog trainers that I work with.
Speaker 1:I work 24 sevens yeah.
Speaker 3:I couldn't tell you this is the thing that I talk about with a lot of my dog trainers is that dog training becomes a hobby? Right, it starts as a hobby, then it becomes a profession. When it becomes a profession, it becomes a nuisance in a sense, Right, so it helps people find something different outside of dog training that you enjoy. So, like for me, it became archery, boxing, jujitsu. I mean, I already had boxing and jujitsu and fighting. It was always something and I would tell all my guys it doesn't matter, Like you know, it's fun for now. It's not going to be fun forever Because no matter if you eat filet mignon every single day, even if you eat the $100 by Google, whatever it is, it eventually loses its value.
Speaker 3:So you have to find something separate from it. And unfortunately in dog training, because we take boarding trains, we have dogs every day, we have clients, we have everything. And again, dogs don't know weekends, dogs don't know vacations, People with dog problems don't know those either. As soon as that shit happens, they go super root. So you have to find small glimpses of relief in those things, Like for me, the running, the excess of running. But I don't. I don't. As injured as I am. I do not advise people to run what I run. But if you don't want to be sissy about things, if you don't want to be sissy about things, go ahead and start running those miles and suffer or lift a bunch of weights or do whatever you're going to do. Or, as my daughter I mean my baby over here, she shoots her archery once a week and much times. Do you like shooting? I would sky Jones here.
Speaker 1:We we talked about this on the previous episode that we recorded, about how like you make her do the things and then she gets frustrated and doesn't like to do them anymore. My dad did the exact same thing to me. Just so you know, it never changes. You will be 30 years old and feel the exact same way.
Speaker 3:I will say this, and I've I'm blessed with an amazing kid. You know like I love my, my kid, more than anything. She's Bose variety of bows, she shoots, she throws knives, axes, nice fights, boxes what else do we do? You can drive. She's nine years old, so I'm blessed with it. I don't know how I got off Talk with that, but I do have to give a big shout out to my well baby. Oh, she writes horses.
Speaker 1:Nice so.
Speaker 3:I do have to give a big shout out to my baby over here. I love her to death. This is my heart and soul. In my world I have a sky Jones.
Speaker 1:So we're talking a little bit about you know what it means to actually be a dog trainer in the whole, like working 24 seven thing.
Speaker 1:One thing that I talk a lot about is you know kind of the mental health stuff.
Speaker 1:I personally have like struggled with depression my whole life.
Speaker 1:And one thing that I would love to hear you guys kind of you know, you know, you know, you know, you know, you know you touch on is I run a business, I have a team of trainers. You know, like I have a team of people and you have to be that person that is like mentally tough, always right, because you have a team of people that are leading on you like 24 seven, and it's like some days I just don't want to fucking show up, I don't want to be there, but you have to do it anyways. And that's where that like mental toughness comes in and I kind of have this like speech to myself in my head of like this is why you're the business owner right Is because you're the person who's willing to step up, even on days when you don't feel like doing shit, even on days when you're fucking tired, even when you haven't had a day off in you know months. You have a team of people leaning on you and you've got to get it together.
Speaker 3:No one cares, you have to do it on your own. Yeah, right, in the end of the day, you can simplify any process you want. You can put people I mean I've had it to the point where I've. You know I've developed a very successful business, yeah, and it's international or national. Whatever we're doing now, you know everything. We're doing like we, you know we've developed very successful business.
Speaker 3:And then the thing is like you have to, you have to understand one thing too is that, like, what are we defining as working every day? What are we defining as sacrificing? What are we doing? What is sacrificing? I don't think it's sacrifice. I think it's investment into what we're trying to achieve.
Speaker 3:You want to invest until you can scale your business and, like, I've been doing Primal Canine for 10 plus years, you know we've done this for a long time. I've been training dogs for 20 plus years, for a long time it's you invest a bunch of time into it. You build people up, you scale your business, you put people in positions through the things you're doing. You do that and then you go from there. I think a lot of it is. We think about it as like, okay, like, I mean dog trainers. Right now every dog trainer wants to get in and be like, oh, I don't want to work that much seven days a week, but in reality you should work that. I mean, kd. You have the conversation all the time. If you're not touching the leash, you're not touching thousands of leashes. I mean, what's the number, kd? What are we saying, like, when it comes to like, how many leashes you have to touch before?
Speaker 2:becoming professional. I mean thousands, tens of thousands in some situations. It's a model that has been being almost phased out of the apprenticeship, model of where you came up and you learned by picking up poop, getting ugly dogs out of kennels that didn't want to come out of kennels, holding leashes, transporting dogs from A to B. You did that fora long time, before you even considered taking a penny, before you even considered talking. Your mouth was shut and you just listened and then you evolved. Well, nowadays it's different and that's just natural. Like I'm not going to be one of those. Well, the way it used to be. No, you know what. Everything changes and you have to be able to adapt to those changes.
Speaker 2:Yeah, so what we talk about in the show a lot is looking at these young trainers who are coming out, who didn't go through that process. But you know what. They're out there and they're now business owners and maybe they don't have the experience with the dogs that would that maybe the old guard would like them to have, but it doesn't matter. They need help too. So rather than turn our backs on them which I see a lot of in this industry, with a lot of gatekeeping and a lot of older heads, being very, you know, having like a condemning attitude towards the new young trainers.
Speaker 2:It's like that's not going to help anything, if anything we need to say. Listen, I realize you came into this.
Speaker 1:I want to help you. Yeah, you know like I want to give you that experience.
Speaker 3:And the thing, too, is like we want to help you. But the way that we want to help you is by saying like, hey, this is not going to be easy, this is going to be hard, it should be hard and accept it. And you're not sacrificing, you're investing into your future. We have to switch the words of sacrificing, of suffering and all that stuff into investing into what we're doing, cause that's what we're doing. Like I mean shit, I'm 39 years old, working dogs the whole weekend, like doing stuff we're doing. I do that every single day. I'm not sacrificing, I'm not suffering. I'm investing into my clients, I'm investing into my people, I'm investing into my decoys, I'm investing into my company, everything that town. We're doing that boat.
Speaker 3:We've gone to such a weak point in society where hard work is sacrifice and hard work is not sacrifice. Hard work is hard work and that's how you get to where you need to be. People want all this. You know this week shit. You know like, right away, like and it's it's, it's okay. You know I deal with depression as well. I deal with a lot of PTSD. I deal with a lot of you know issues from my past life, from the trauma I've had as a child and, you know, even as an adult, I still deal with it. I'm open and honest with it. If anyone follows me on Instagram, they know that I'm, like, very transparent with the reason why I'm transparent with it, and so people know like hey, you're not alone. Like hey, we're doing this together.
Speaker 1:And you can still do this shit. You can still wake up every day and fucking hustle.
Speaker 3:I'm still a goon from East side, san Jose, no parents, no nothing, running my own company. We're here, we got people in front of us, we got couches on a goddamn fucking artificial turf field with a logo behind you. I got my baby over here.
Speaker 1:Started from the bottom, started from the bottom, started from the bottom. Now we're here.
Speaker 3:So you know, it's, it's one of those things where, like I don't want to be like the Debbie Downer in the situation where I'm saying like, oh, like you know, it's not like you got to work. I mean because it is. You have to work hard, you have to sacrifice. That's not sacrifice. You have to invest into your future by blood, sweat and tears.
Speaker 1:Well, I think it's very easy for people to look at everything that you have right, like anytime. Anytime I talk to a new dog trainer, I'm like, oh, what's like your goal? Where do you want to be? Oh well, I want a facility and I want a team of trainers. And blah, blah, blah, blah, blah, blah. And it's like, do you, do you really want that? Because there's about a handful of people who are willing to work hard enough to actually get there.
Speaker 3:I'll say this the first of the months for me means about $35,000. What do you mean as far as what I got to pay for facilities and everything that, because I have two?
Speaker 1:Yeah, 35. Just facility.
Speaker 3:Just facility.
Speaker 1:Just like rent.
Speaker 3:Yeah.
Speaker 1:Yeah.
Speaker 3:So if you want a dog training facility, it's it first of the month comes and never. It never ends. And then you got, you got payroll, you got your other bills.
Speaker 2:So this is where I come in, then, as they're dealing with all of the reality of that and understanding the difference between investment and sacrifice, and I'm the little voice who's now saying so, what's your morning routine look like? What do you eat for breakfast? Yeah, how much time are you spending with your family? Because, while you're making those massive investments that are non-negotiable to achieve success, what I'm seeing is there isn't enough talk about the mental health, the physical health, the, let's say, this is the machine. These are all machines that run businesses. So you're working all this time, which is respectable, which we agree is necessary. Well, if you have all these people that rely on you, as you mentioned, you wake up to that. You know you're that person who has to lead. What are you doing to take care of yourself so that you can continue to make that investment? And that isn't talked about enough. There isn't enough emphasis on the things that you do for yourself to allow you and empower you to run that machine. So, when the shit hits the fan which it will you have the coping strategies to deal with that, and that coping strategy might come from.
Speaker 2:You do burpees every morning. Why? Because you hate burpees. So you tell yourself this is what I'm doing right now. I hate burpees. I'll run 13 miles. I hate them. He's a runner. I'm making myself do burpees because I know if I make a promise to myself and I keep it not through motivation but through discipline I'm now building resilience that I will now be able to use when the shit hits the fan in the business. So that's when you ask about mental health, and how can we help these young trainers, the ones who are willing to do the grind? My thing is keeping the burnout down.
Speaker 1:Oh, I hit the burnout so hard, so hard this past year.
Speaker 3:So I have to ask why. I think we all define burnout in a different manner and, like Froz, you're a business owner, so you probably go through the same thing right, because you're not necessarily in the dog game, but like you, know same like mental toughness, or so, or so, I own two academies, right?
Speaker 4:So think about it. I got one whole Jiu Jitsu and self defense academy. The other one we just opened is an MMA academy. So talk about almost three different cultures I'm dealing with and just the atmosphere. First of all, think about this.
Speaker 4:I, whatever I go with personally, has to be thrown out when I step on the mats Because all these guys are coming in, I am, they're leaving their jobs, they're coming out, you know, they just maybe to have a whole day of work coming in with bad whatever trying to do, they all would think about punching their bosses in the face, that they can't. Half of my clients say this all the time. And then again members are like, oh, I can't believe, I just left the kids in my house my whole moment to come here. So my attitude I cannot bring anything that's on me wants to step them out, and I say that to the staff I have. One member of me is one of my black belts.
Speaker 4:I'm fortunate. I'm fortunate, I like him, but I want to choke him out. Every now and then he has a bad day and that vibe carries in and that cloud just kind of grows all over everybody. And I had a one day lecture. I was like do you not know how much pain physically and mentally I go through every day and I step in here and I just like, blast off a class and get everybody feeling good. Then they go home and I got to go back to you without a guy to deal with.
Speaker 1:Yeah, so what's burned out for you?
Speaker 3:Honestly, it's not the workload for me Like I'd love to work, it's more so my personal life and that the biggest thing in this last year, you know, having promo cannon being old as it's, you know, getting, you know, it's been 10 plus years now. It's a lot of, it's the personal life. A lot of it is training trainers that eventually just like turn on you. Like Terry Macias, which is one of my, I love him to death, he's one of my mentors and we haven't talked in a while, but he used to tell me when I first started promo cannon, when I started bringing people on it he's like Mike, he's like your training snakes. Eventually they're going to bite.
Speaker 1:Oh, I learned that the hard way.
Speaker 3:So I learned it pretty hard with like family and like a bunch of trainers that I've trained and like even now, but like as much as like you know obviously you've been around me for a little bit Katie frauds. You've been around me for a little bit like I'm kind of like you know I'm a hard ass, but like I'm also a little soft in a sense where I take people in. You know, in that sense you care. Well, because I care about people like I want people to be successful.
Speaker 1:Yes.
Speaker 3:I can tell my guys, I'm just teaching you cheat codes because I don't want you to have to deal with what I had to deal with.
Speaker 1:Yeah.
Speaker 3:You know it's about improving the culture, improving, you know, better community and all those things Right. So doing that you end up getting bit. So like that's, that's what burns me out. Like the work I don't do is send me. I tell I have to joke around a time like Aaron takes care of the schedule because it's literally point and shoot. I'm the attack, you know we go.
Speaker 2:I texted her before I came out.
Speaker 3:Yeah, like I already know, because like I'm coming out here.
Speaker 2:I'm going to be out here with Mike at primal for what like five, six days. I just told them hey, we're finally doing this.
Speaker 1:Yeah.
Speaker 2:Don't worry, I'm gonna text Aaron and then I text her. Here are my dates because I know she's gonna make sure he's available until the schedule, because he's got no clue, he's just running.
Speaker 1:I have an admin person for that. She's like my wifey.
Speaker 3:Oh man.
Speaker 3:I gotta give a big shout out to my wife, aaron. She's the best ever. She keeps me in line. But that's for me it's a burnout. Physically I don't really care. If I'm hurt, it doesn't really matter. I come from a background to where it's not important, you just keep going. And I also come from a background where I was really poor and I am the provider for my whole family. So I have to be going. So I don't really think about it in that way. My burnout, it only comes from a personal level. That's where things burn me out, that's where I have a problem, because that's where, if things are going a little bit rough, then I see people switching up on me. Then that's when that affects me.
Speaker 4:You take it personal.
Speaker 1:Yeah, I mean, that's how it works.
Speaker 3:Because everyone says business is personal. To me business is personal.
Speaker 1:It is. If you're in my house, this is your whole life.
Speaker 3:Yeah, I mean, if you're in my house, you meet my child. Anyone who's here, you meet my child. I take that seriously. You see my wife, you see her, you around there, you get to meet them. That's personal to me. It's not a joke, it's not for everybody. Not everyone gets to see that and not everything I do. So those are personal things to me. So that's where my burnout comes out, Because I've dealt with the burnout before where you're working a bunch of hard but I switch my mindset in that sense where like, oh, I'm just working for a weekend, Like there's no fucking weekends in what we're doing. Let's just get over it. Everyone needs to get over that fucking fact. Like there's no working for a fucking weekend when you're dealing with dogs there's no working for a weekend when you're an entrepreneur there's no like let's say that the only business is no weekends.
Speaker 3:I mean like think about it, because I mean, we glamorified, like you know, with social media. We glamorized like all this, you know, going on vacations and doing this shit like that. But in reality, if you look back at like what people actually who are millionaires, billionaires, do this and that you know even like like look at Elon Musk, like he was sleeping under a desk in Tesla when they first got to Silicon Valley and he was working seven days a week, he was one of the wealthiest persons in the world. So one of the wealthiest persons in the world who's sleeping under a desk, why should we be wanting a weekend off If we want to be wealthy? I mean, you can always scale it to what you want to do. But, like, for me, I'm trying to get to the point where my daughter she can do what the fuck she wants to do for her whole entire life. She wants to go to specific college, even though I mean my daughter's smart as shit. But like, let's say she wasn't.
Speaker 1:Let's say she wasn't. You needed to buy her way in.
Speaker 3:I'd buy her way in.
Speaker 1:You want to be able to do that. You want that option.
Speaker 3:I can make it happen.
Speaker 1:Yeah.
Speaker 3:You know my wife wants something. Or like you know future kids like they want something, like I want generational wealth. I don't want just to be rich, I want to be wealthy and not rich. You know, wealthy to be wealthy Like, oh, I'm wealthy Like I wanted to be, so my family can have a better life and the people around me can have a better life. My trainer's going to have a better life, everyone around me can have that. It's about building everybody else up around us and you know that's what keeps me from the business burnout, because I don't really have a burnout with business.
Speaker 1:I have a burnout. I think my burnout came from, like I scaled my business because of me, and that's one thing that I realized is that, like it's, it was very easy for me to grow my business because I was the one interacting with all the clients and interacting with the trainers and doing everything. But when I tried to like hand off responsibilities to people, that is when shit kind of like hit the fan for me.
Speaker 3:Let me ask you what's your why.
Speaker 1:My why. Why do I do this? So I want to be the source of like help and information that I wish I had when I was struggling with my dog. That's like why I do what I do. Now it's shifted a little bit more. Like I like taking care of my people, like my team and kind of like the culture that you've built. Like that's why I respect what you've done so much is because, like you're not necessarily just doing this for yourself or for your family, like you're doing this for the culture of dog training. You know, and a lot of my trainers have worked for previous dog trainers and you know they tell me how horrible it was and all of this stuff. And I want to be like I want to be that business owner, that dog trainer that people want to work for, that they respect that. You know I'm outworking all of my trainers, just like you are. You know, like none of them will ever outwork me.
Speaker 3:I think that's the biggest thing is figuring out why Like for me, like you said, like my why originally started because, like, oh, like whenever it started, like dogs saved my life because I was in a bad, yeah, I was tumbling out of control and then I was like, oh, that's my wife and my wife became, and my daughter, my wife became my wife, my wife became everything like that, and my wife is still my daughter, my daughter and like that. But, like you said, it's about building something better because of the toxic community that we already live in.
Speaker 3:Yeah, and finding something greater than you because you can't work for you. No, and never. Like in any business, in any business in general and I don't care if anyone has to disagree with me with this one you can't work for yourself. There should be no selfish reason as to why you work. You can't work for a vacation, you can't work for a specific. I want to get this car, I want to get this, I want to get that because those are self-fulfilling things that happen. Then you're empty.
Speaker 1:Yeah, what happens when you get them?
Speaker 3:Yeah what happens. And then you're done, right, you know, like I mean, I got my dream car, I got my wife her dream car, I got my dream house, I got my kid in freaking horse school. I'm a kid, like I said, I'm going to do it from the hood. So like I shouldn't even be alive right now to be honest, I should. It should be gone. So like I already got all those things. But my why is to provide a better culture, better life for my kid when she grows up. It's deeper than any form of material you know thing or any form of you know self-fulfilling thing. It should be for, like you said, to build a better culture, build a better life. My why is to build a better environment and, you know, push things further and get people out of their fucking you know their head, out of their ass for a little bit and stop looking at this all material guidance and stuff like that and like going to like the real shit.
Speaker 1:What's your take on that?
Speaker 3:Let's hear it. He took a deep breath.
Speaker 2:Let's hear it podcast boys. I mean that element of clarity and understanding. The why is something that is not asked enough of new trainers.
Speaker 1:Yeah.
Speaker 2:And now that I'm doing more work with dog trainers, it's one of my favorite questions to ask, because you know, lots of times they tell you what they think you want to hear, which makes it even more fun, and in the rest of the time they're not clear on that. They're not clear on it in so many ways. So, understanding why you're doing what you're doing and a big part of that too, that a lot of dog trainers I think struggle, I know struggle with because I hear them is, you know, lots of times they're like what's your why? Why do you do this? Why want to help dogs? That's awesome, that's great. So why don't you do that for free? Um, well, I have a family, oh, okay. So your why?
Speaker 2:is you would like to provide a healthy, fulfilling, functional life for your family by way of sharing a skill set that you have that helps other people, and they're like oh yeah, I'm like, but it's not semantics. There are some very key differences there with regards to how you see why you're doing what you're doing, and it is to provide a life for your family, which means you better learn how to run a business. You better learn how to take care of yourself mentally and physically these are all the other pieces of that so you can invest in your business, which is going to mean seven days a week for a while. It's going to mean 18 hour days. There's a lot of pieces that are needed for that stuff to take place, and that's what I know I'm talking about a lot more.
Speaker 2:Mike and I are having those conversations on the podcast. I'm having that conversation with the trainers that I'm working with. I'm talking about it a lot more in my social media. Now there's starting to be more of a shift to reach out to those trainers that are new, or even I've had some trainers who have been in the business for a long time reach out to me and they're like yeah, I want to hear a little bit more about that. That's like All right, man, what are you eating for breakfast?
Speaker 3:What are you?
Speaker 2:doing with your day. How are you building this machine and taking care of this machine that takes care of this family, that takes care of this family of employees?
Speaker 1:Yeah.
Speaker 2:Now you're a parent to them, to take on that responsibility.
Speaker 1:And that's one thing for me. I don't have a significant other, I don't have kids. It's literally just me and my business and my employees. And for a while, like when I was really deep in that burnout stage, I was like I'm done, I just want to go back to it, just being myself and that's it. And then I really started to think about it and I'm like that's so lonely, that's so lonely. What? For me to work for myself, and that's it Not changing the lives of these trainers. I always joke that I'm turning them into little functioning people.
Speaker 3:That's 100%. I literally I tell my guys in Farooqs, right here, I'm not training you to be a good dog trainer, I'm training you to be a good person.
Speaker 1:Yes, I can teach you how to train dogs, but if you don't want to be a good person, you can't really do anything with that.
Speaker 3:That's what I said. I said all the time. That's what we're doing. I think the adaptation to it is kind of what you're talking about, what you're doing, and burn out with the work. It's accepting it.
Speaker 1:Yeah.
Speaker 3:I mean because we always want to oh, maybe I can't work that much, or do this thing, or do this. You know I'll do this and put this person in this place so I don't have to do that Like, do this thing, put them in there. But in reality, all you're doing as a business owner because that's what you are You're the business owner, you're the one that's actually doing things, you're controlling it. Even if it's mental, it's still work and we think that we're displacing work. But in reality, if you understand, like, hey, I'm always going to be working and you accept it, this is what life is, then you don't have to have that burnout because in the same thing, it's like that's what life is. Like, you know, you just go like, oh, hey, cool, I got to make my. I'll make my.
Speaker 3:Three o'clock in the morning, call a Coralie. I'll take a nap with my wife and get up at five, take the dogs out, cool, this is what my life is, this is what we're doing. It's when you have expectation for an end. Yes, when it's not an end, it's just a journey we're just going. You don't want to have. I mean, this is the thing. Like, everyone always wants to work for a weekend or a vacation or like some form of end you know thing, but like when it's just the journey itself, like Well, I think like the root of all suffering is kind of expectations, right?
Speaker 3:Yeah, that's why you don't have expectations.
Speaker 2:That's some Dalai Lama stuff right there. Thank you, I think I read that Art of Happiness book once upon a time.
Speaker 3:I mean, that's the thing. It's like there's no, there is no. Like I had to say it all via the pessimistic person on this podcast because I know what we're doing. So I'm like, if you're a business owner and you've taken the role of a leader which we all have and you know from, you know from freaking frauds, you know KD to Meg, to what I'm doing, we're all you know. We've taken the leadership role of what we're doing. We don't. There is no expectation, there is no end. We have already put the burden on ourselves. I don't even say burden. We've already took the privilege of ourselves of being the leader. It's time to accept it and it's time to understand that, hey, we can run with the waves of highs and lows. That's what life is. The burnouts are going to come, they're going to limit here and there. Most of them are going to be mental, and then you just deal with it, go forward and like that's what it is. There's no, there's an exception of it.
Speaker 2:You can continue investing in yourself so you can build your resilience to those things. See, that's the thing that, like I'm always going to jump in on you. We'll be like you run.
Speaker 3:I'm gonna run, but that's also why you get on me too Like why do I run? Why do I work all the dogs? Why do I do the things that I do? Like you know Meg saw last, you know yesterday. I mean, why do we know how many dogs that work?
Speaker 3:You're here too yeah Like all the dogs, that's, you know, the last few days like that's why I work, all the dogs I do. Those are part of the things. Invest in myself as far as like going there, you know. I mean, like I said before, I have a variety of different things for recovery.
Speaker 2:So you do that for yourself. Now, not everyone listening would know that, so that's why I'm going to interrupt you, so that you can remind people that while you're talking about accepting this journey and accepting this, this way of life, they need to know that they also have to make time for those things that I know, because you and I know each other so well that you do take time as I tease you about the running Um from the, the combat sports, from your archery hobbies, from all that time you spend with your daughter Like you, take that time to invest in yourself so you can continue to do all of this work journey, and I think people need to talk more about how to do that stuff.
Speaker 1:I need you to talk to me about how to do that.
Speaker 3:Follow me on Instagram, shoot me a DM Sliding those DMs will work it out.
Speaker 3:So, like for me, like my why is you know the two ladies that are, you know, while Ivy's right there and then Aaron's up there, you know that's a lot of my why. You know it is very much my why, like also my guys in front of me, like things like that, like seeing them succeed and doing those things. But, like you know, we'll take time for archery, we'll take time for boxing, I'll do jujitsu, I'll do running, I'll do those things like. But I will say this I also sleep in an abnormally less amount of time.
Speaker 1:Yeah.
Speaker 3:That most people do.
Speaker 1:Yeah.
Speaker 3:So I I won't ever expect anyone to do what I do, but I do take that time where I'll run out from here in the morning, I'll make my baby breakfast, I'll cook her lunch, get her ready to go, we'll shoot we'll box, we'll do those things. I'll work the dogs, I'll do those things. But, like, my self-fulfillment comes with making sure that the people around me are succeeding. Yeah, that's where I feel self-fulfilled, that's where, like I can have, I can re-energize my body so I can go and do it again. Do it again, do it again. If I see yesterday I was, I got the shit whooped out of me, as you guys saw, you know, doing that like. But seeing people happy and seeing people ready to go, let me sleep four hours and be like fuck it, let's go do it again.
Speaker 1:Honestly, being here has been really validating, because sometimes I will sleep like 20 hours a week and people are like you're crazy and I'm like, oh, am I? Is there something wrong with me?
Speaker 3:People tell me. If people tell you you're crazy, you're on the right path.
Speaker 1:Perfect.
Speaker 3:Perfect. I don't, I don't believe I do. I, I and Katie. Katie will 100% disagree with me on this. Katie will 100%, because this is my brother and like he's like no, we will 100% disagree on this. I believe this. If people think you're crazy, you're on the fucking right path. If you're complacent and fucking, I need eight hours, nine hours of sleep and you want this fucking amazing goal and you're not even remotely close to it. Why the fuck are you sleeping? Mike Tyson said it perfectly how am I? I sleep three hours a day? If I'm trying to take over the world, how am I going to sleep?
Speaker 2:I know he doesn't sleep because I call you because I live in Florida.
Speaker 2:So we got this lovely three hour time difference and my phone will ring, sometimes at 630 in the morning or 730 in the morning, Florida time, and I've come to now like expect that's when Mike and I are going to have our time and that's what it is. We'll talk, you know, we'll hit on some things with the business and things that we're working on, but usually those morning calls are the he's just checking up on you, bro, what's going on, and we talk almost exclusively about personal stuff and that's like anywhere between 5am 440, 3 o'clock. I mean I hear more. He's dogs are coming in now to create, so I hear things clanking and Mike's out there in the West Coast early.
Speaker 3:Hey, I guess I could say how you're going to sleep when you try to take over the world.
Speaker 1:It's good to know that I'm not alone.
Speaker 3:And that's the whole point of this stuff, right? Like I mean I think people feel weird about being up or like having these like weird work schedules, but in the reality of the situation, like I mean frauds too, like you mean thinking about this way. Like I mean you work a bunch, you have two different fucking places. Like you're building different things yeah, hold your microphone.
Speaker 4:Just both.
Speaker 1:I'm going to call the cops, he just sets his microphone down.
Speaker 4:Yeah, I mean, if you've got like I got two academies, but I still got all the investments going on.
Speaker 3:So basically are you, are you invested in that chicken wing spot? Because every time you put that story up, I'm like God, I need, I need that.
Speaker 4:Oh did, that was my brothers, but we had to close out down after COVID. That looks so good to you. Yeah, that actually came actually from here, really, Yep. So our partners, our business partners, they're from California and that was their deal. They opened it up in Coachella. Oh, that's all the chicken wing, you think, popped up. It was a little. They had a little thing going on in Coachella and they came up with these waffle cones and fun wings.
Speaker 3:I will say this if you do not follow for us before now, if you look back like someone like the stuff with what was the name of the kitchen.
Speaker 4:It was a God. I was even the name of it because it was been a minute, but it was a journey.
Speaker 3:the way that she looked amazing, no it was good.
Speaker 4:It was good, we had a concept, because it was waffle cones and we had a bar and we had chicken wings.
Speaker 1:This was in Kansas City.
Speaker 4:Yep, yeah it was a.
Speaker 3:Westport, the teaching portion of how do you speak into the mic.
Speaker 1:I know I didn't. I didn't give you your microphone lecture before we started he did better than Neil.
Speaker 2:Neil's hand is moving all over the place and I'm sitting back there just laughing as I see the hand in the mic.
Speaker 1:I know.
Speaker 4:So, yeah, we had a dad doing there and then I was the security guy during that time, because after COVID opened up, people just went buck wild, but after that was just we're not worth it to keep it anymore. Yeah so, but the other investment I got, I go running actually it's more in fright and trucking. Basically, I put money in and went open our eyes as gym owners. This is like I need to figure out another way, because anytime government shuts down, we never know what's next.
Speaker 3:I love if you guys know this too, but he's also in wrestling, like professional wrestling. I just saw that lately. What do you mean? I mean, this bra is like WWF, like wrestling.
Speaker 4:Yeah, I got a team we we go by the tribe a bunch of. I got an eye hoodie of my son is in it. Actually it's a company called Central States Wrestling. I don't know if anybody familiar with back in today King Harley race from Missouri. That's the league that he go house and we just kind of kept that name going and we one day getting along to actually, hoodie is one of my students, he's my big Samoan and one day we're just kind of shooting the shit and he was just tell him is like Coach, you like pro wrestling Do? You was like, yeah, like what's your strides? We put our faces all three of us me, him and his brother and I and suddenly we got legions of kids that, like us, we're supposed to be bad guys, now we're good guys. I.
Speaker 4:Love that my first night of the business. I got hit with a kendo sticker, got dropped on a bit of thumbtacks. Yeah, that's how I broke in and his son is now.
Speaker 3:Oh yeah, adam is in the pressure.
Speaker 4:Yes, my Adam is a pro wrestler. He's been training and actually you know, adam started training as a kid with me in jujitsu and Muay Thai. So that's what Adam has been doing. He's 19 years old, six foot now. On this makes more like a midget, but he's in it right now. He's in it and I'm still tugging with my Academy, so I'm juggling a lot of stuff.
Speaker 1:So how do you? You're given the, you're giving us the lecture of like taking care of ourselves to be able to like Take care of our business which, like, we're gonna have to have a conversation after Guess about that, cuz I'm the worst but with all that you've got going on, like what are the ways that you, you know Like take care of yourself to be able to?
Speaker 2:run.
Speaker 4:Honestly, you know I don't have like a formula to this, I just keep going. I'll be honest with you. Yeah, you know from. You know Mike knows my past and a lot of stuff and some stuff. But you know, I just learned from Living overseas, to be honest, actually okay, different than here and I've just learned one thing, you know coming from the Middle East and living in countries like in Brazil and all that, you just get to Really appreciate that I got a roof on my head. I'm breathing Every day. I look at my son and I'm just happy how he's growing up.
Speaker 4:I raised my kid on my own since he was a baby and, to be honest with you, I literally just keep going forward. I mean, if anybody knows my students know one thing I say. I say I am like a train. I don't go backwards. I will take stops to load Either new people on this journey or do you load some off people, sometimes even now, and then that's stop will stop again and some of these former faces will ride on this train. But this train does not stop. Look it off, but we get going and, honestly, that that's, that's how I am with it.
Speaker 2:People are supposed to get off the train at some point that's a big myth that you're gonna have the exact same people with it's. Oh, no, it is healthy for people to get off that train.
Speaker 4:Oh, absolutely 100%.
Speaker 3:I don't have the same faces on my journey, I think that's the almost like perfect analogy of what it is to be a like An entrepreneur in any, any form or sense is like you're obviously the conductor, you're going forward, your condition is going for it. But I also believe there's one thing that comes with it being a successful entrepreneur it's coming from the bottom. Yes, I don't want to say like you have to come from the bottom to be successful, because it's obviously been disproven, but like when you come from something to where you have nothing, absolutely nothing. You're starving and you're Like you don't know how, the how you're gonna go through. You have no one to go to. Like yours, you are your own backup plan. If you don't make it, it's on you.
Speaker 1:That's not even an option.
Speaker 3:It's not even I you have to go forward. The train has to move forward. Right, you have to go, whoever hops on that train with you. Cool, we're gonna keep going if we need to make.
Speaker 3:If we need to make a stop and you get the fuck out, boom, I'll boot you out like let's go, let's get the week, but the train music keep going forward, right, and it sounds weird, but like Starting at a disadvantage or standing at the bottom. Actually it's an advantage because you already know what that feels like, so why stay there?
Speaker 1:you have nothing to lose to.
Speaker 3:Well, that's like you know what I get. So, as we did, like the decoy stuff right and like with the dog, leave. These guys were like Staying. I was like what, what's the purpose of stopping? Yeah, why it already sucks. Why are we stopping? So you can sit there and suck more, or you can keep moving and suck while it happens. Embrace that shit. If it fucking sucks right now, embrace that shit.
Speaker 4:You know I will share a story I experienced myself to what you're saying. So Back in I would say late 2011, going into 2012, I was making so much money during that time but you know, doing buddy guarding and teaching, and I didn't own my academy at that time and had my son and I was married To a lady from Brazil. Long story short, suddenly she left me. I lost my job at this academy that literally I think I got him up to 300. Some students Just got fine, got into it with the guy and I just didn't feel my work. Coming in and just can't me. And here I see myself the superstar frauds and like nothing, nobody cared. I got a couple of fuses. That's called me and we're in shock about it. And I'm just sitting here looking at my kid and looking myself. Then my other job I was working at a hospital because I was running a working mental health field and Dealing with some kids lost that job. So like one month of Consistence is bad news. At that time, my master's name is Leonardo Pesani. I looked at me. It's like I'm gonna go to Brazil. Do you want to come with me? Look almost like I do what he's like. What are you doing here? He's like you lived there before he's. I come with me, bring Adam with you, come. Adam was about eight years old.
Speaker 4:Here I am taking my kid go to Rio de Janeiro and live in the favelas in Villa de Pina with Leo, his wife, his in-laws, his aunt and all the kids in there, feeling bad and sorry for myself the first week just sitting there, kind of looking myself, locking myself in the room like a dumbass, just like trying to still absorb what's going on. He knocks on my door. He's like you're not gonna come out. I'm like, yeah, I need to. So he drags me and I'm sitting here and just watching everybody. Just the idea of watching a family of maybe 10 sharing a meal together and they're doing their best To make me feel as a guest gave me a whole room. One of the aunts left her room, I found out just to sleep with other kids so I can have a room with my son. So that started sinking in and just watching my kid playing with the kids in the streets and he was just happy. Like living this big-ass home in the Kansas City. We had like five bedrooms, big-ass basement, huge yard, treehouse. Here's my kid running around and just short, some flip-flops and messed up knees and running around olden streets and happy, during that time I Am walking with him from Academy, academy and training, just with them and all. I was just been training and Just going home, training and going home. And then I looked at him and I said so what we doing? And he looked and he's like what do you want to do? He said you remember, you looked at me and said you want to be a world champion in Brazil. So there. So there's a tournament coming up three month, the national championship of Rio. We'll see what you can do.
Speaker 4:Time comes. I go to that tournament with still every anger and defeat I have in my body of everything going on and cut off completely Social media, everything. Nobody knows where the fuck. What's going on with me. It's a beast. Walking to tournament, first round, dude shoots at me, grabbed me, busts my knee, which ended up turning my tear of my ACL MCL the same time, of course. Oh yeah, guess what I looked at. He looked at me and he was like don't fucking limp, because if they find out you're injured, you're out. And I was like, no, I'm not, I'm not gonna stop. I had so much determination in me that time. Because of everything that I went through, I won that tournament and became the national champion in Rio de Janeiro.
Speaker 3:Fuck yeah.
Speaker 4:So during that time came back feeling top of the world with my kid coming back to the States. I already have that. That part in me is like you know what I've done this and I was due for surgery. Everything Called up all my old students. My master came back with me. Go open with him at Jim and Lawrence Lawrence. Casas on the highway by a trucker strip club.
Speaker 1:I love it.
Speaker 4:That has a buffet there was literally nothing in Lawrence.
Speaker 1:You know, what I mean.
Speaker 2:I'm not gonna comment about the buffet's strip club, oh yeah.
Speaker 4:I'm gonna leave that alone With three students. Five months later, we moved downtown Kansas City. Warriors Academy gets born. That's where I opened my gym and here I am. Everyone's like literally lost everything and just that determination personally.
Speaker 3:And that's what it is, man. I think like I think a lot of people get lucky in certain aspects of things, but like the only people that stay steady and keep going and growing and growing are people to hit the bottom. Learn how to deal with that and go from there and embrace it. It sounds corny as hell, but like you have to embrace the suck.
Speaker 1:Oh, I like almost love rock bottom because you're like it only gets better from here.
Speaker 3:What I mean by thinking about this way, like if you're, if you're active. I mean like you gotta have that mindset I mean.
Speaker 3:I mean not to like pry on, like not to push more on it, but like you know, 20 something year, I'm 39 years old, so like 20, let's say 19, it's 19 years ago. I was in a cell, 23 and one, which means 23 hours in a cell with a one light, with four by six light, which was thing, that wasn't even, wasn't even a thing. You saw no light. I was in 23 and one. I was like You're kinda scary.
Speaker 3:Just a little bit. But like you know, I was in there for months and then I got diesel treatment, which are they move me around a bunch of times. So like I was in, like a certain thing, but now I'm here, but in my mind at that time I knew I wasn't gonna stay there.
Speaker 1:Yeah.
Speaker 3:Like I knew that there was something. Like you know, once I got out, and once I got out of it too, like I was like, okay, cool, like I go here. Once I got, once, you know, I had my daughter, I think to switch to a completely different mindset, but, understanding that the depth of what I mean, I think we take and you know the whole point of it is like what I'm saying is like I think we take for granted what life is. I think I honestly, I don't understand what we're doing. Like you know, people won't talk in front of me, like, and that's why I run my certifications, so what I do is I feel like we take for granted what life is, what the human physical capability, the mental, physical capability of what it is. I mean, cause I do like it's.
Speaker 3:Yeah, we can make fucking life easy. We can make life fucking easy. Life is easiest fuck now, cause with all the social media and apps. But like actual, real problems, like what you can actually go to, like where, like for us, we'll, you know, we can vouch for me too. Like you know what we're doing, like at one point in time, like in my life, and now we're here, like why are there the fucking big ass light I got you three here with me.
Speaker 3:I got a whole bunch of people in front of me. At one point in my life I was facing life in prison.
Speaker 1:Okay this is so important because I I like talk to all of these business owners and one thing that I notice is there's a huge difference between people who are hung up on like everything being perfect before they take action versus the people who are like, yeah, just fucking do it, you know.
Speaker 4:We were just. We just I just got from the last to this.
Speaker 1:Yeah, I used to be like that too, like I used to be the person that was like everything needs to look perfect and be planned and blah, blah, blah, and then you just never do anything. And so I had to get into the mindset of like well, I'm just going to do it and it's not going to be perfect and that's okay, but I'm going to learn along the way and at least I'm fucking doing it you know, 100% paralysis by analysis.
Speaker 2:It freezes people and you can't evolve a process that isn't in action. You can sit and think about it, you can plan it all out, but guess what, no matter how perfect you think it is, what's it is activated You're gonna find out it's not perfect and you're gonna find out it never was gonna be perfect, yeah, and you're gonna realize that there's like a million other steps. How much time did you spend staring at it, when you should have taken that time?
Speaker 1:Just the first step, and then the next one will appear.
Speaker 4:Yep, I mean, what is that trial by error? When they say, you know, I mean that's literally and it's almost like, so I think this goes and it's like, well, I'll just go and see and everything he kind of planned and went through.
Speaker 3:I mean you just gotta run it. And the reality is like an idea is great, it's fine, have the idea, but process it and like go through it and just do it. And they had a lot of people like they, they, I don't know, I don't need to say what they're probably like you almost kind of like hurt yourself by thinking too much. You can overanalyze the situation. I mean, like thinking about this way look at the fight. This has never been done before In a commercial value. Never been done before, right.
Speaker 4:I'll speak from even self-defense industry. I've been doing it for 22 years. I mean, if you think, about it the combination of the.
Speaker 3:If you think about it, we've had the Apollo, gustavo Lucas, carlos Yasmin for us. You know we myself, every single person that involved in this is a high level jujitsu person and if had combative sports and even like even thing about my assistant coaches, neil's freaking he's a black ball jujitsu we have freaking Corley who has been in military law enforcement. Like there's a bunch of people like who actually have combative experience and understand these things, like these like real people, not bunch of people who have played jujitsu a little bit, who have done it. They're bluebouts, they're purplebouts and like yeah, man, they do this and that like actually people who have actually done things and like you know, we've like gone out and like teach things, like in real life scenarios and we have real dogs that we've developed the scenarios over and like you know it's, it's, it's.
Speaker 1:You know these are real, these are real life things and I kind of forgot what we're talking about, but you know well, don't you think that a bunch of people could sit around and be like, oh yeah, that's a great idea and you know like talk about it concept, but like such a small percentage of people who actually do it?
Speaker 3:That's why you just got to fucking go. If you have an idea, just fucking go. If you fail, great. Learn from your mistakes.
Speaker 2:So a big piece of there is not being emotionally attached to what you're doing.
Speaker 3:Yeah, so, and this is something that mostly attaches to everything, katie, so mean you're?
Speaker 2:but we have the best conversations after trials. What do we do after trials?
Speaker 3:We sit down after trials over.
Speaker 2:I go through, and he already knows, because he knows this is what I'm going to do. I'm going to rip it apart. Oh yeah, I'm going to find every little thing that I see that could be better for next time, and we sit and we talk about it and guess what? It's a good conversation, and everything I bring to him. We both look at it with excitement because we're looking at each thing as an opportunity to improve an opportunity.
Speaker 3:It's not a oh no, we did this. I think that's where the emotional attachment comes into play, though, because we're both emotionally attached to it, but we're also understanding, and not being stupid about it and being negative about it.
Speaker 2:We're attached to the success, exactly Not to the implementation of each little thing. Yes, sir, those things are all just cogs in a wheel, and if this one isn't running right, cool, we'll switch it out with a different one. But we have those conversations and there's no negativity, there's no anything. It's oh, let's look at this and what about this? And here's a possible solution.
Speaker 4:The attachment is to the success. Is that what you mean? Emotionally attached? I'm trying to figure it out.
Speaker 3:I think what we're talking about, and what Kitty was saying too, is like, for us, we have an emotional attachment to the success of the business, right? Yes, whereas some people like, let's say, if we had a business or you had a business model and you're doing this and like you feel attacked about something, yes, I think that's where like that, like, where like you can be, you should 100%. I don't. I hate the fact to where people say that business is not personal.
Speaker 4:Oh no, it's too personal Business is 100% fucking personal.
Speaker 3:And I don't give a fuck if anyone tells me that's not like cause, if it's not personal. To me that means you're not willing to die for your business. I wake up every single morning ready to die for what I'm doing.
Speaker 4:They're bitches if they can see in the sun Like 100%.
Speaker 3:I wake up out, you know my wife and they'll see me like, pat myself on the freaking legs. I'm ready to die. Every single fucking morning, three o'clock in the morning, I do the same fucking thing and I sit there and I make my calls. I do the same thing because I'm ready to go and I don't give a shit what time, what happens, because I know what my wife is and I think, like I think, like what you're, what you described, is pretty much what most people go through. But I feel like that should be something that's described more to people so they understand that there's no easy way out Like you want. You want to the struggle bus. You got through the struggle bus you built yourself.
Speaker 1:And I continue to go through the struggle bus Like I continue to you know question and shit and I will say this on the podcast.
Speaker 3:you drove from Florida to here. What you described is like the perfect dog trainer line. It is kind of what it is, and I was describing this to Veronica, who was the one of the crazy people that I was wavering. I was like cause she's like, you know she's in Stanford or whatever. I was like you're not going to finish your school, you're probably in a training with us, type of thing. Oh, I was giving her this lecture yesterday.
Speaker 1:I was like so you're going to be a dog trainer.
Speaker 4:She's like.
Speaker 1:I'm still in school. I'm like mm-hmm, so was I bitch.
Speaker 3:I mean, you think about this way, like my wife, my wife's the psychologist, like she's she's there Edgum-icated All the regalia.
Speaker 3:Yeah, like, and she's vastly smarter than I am, cause I'm just fucking dumb as a jug of rocks. So, like you know, we're there, but, like you know, she runs the company. Like, when I, when I go on, do these things, she runs the whole thing. So you know that stuff, like. But like you know, and I I feel like people think this is a downgrade. It's not a downgrade. I feel like what we do and what we're doing right now is an upgrade, cause I mean, like, if you think about scholastic, Wait, what's a downgrade?
Speaker 1:being a dog trainer?
Speaker 3:being a dumb dog trainer. Yeah, I feel like people think that's a downgrade, right yeah.
Speaker 1:No, but like not very many people can run successful businesses.
Speaker 3:I mean, think about this way, like as a dog trainer. You're not a dog trainer, you talk to people, you help people out, you get people to do things. You're not necessarily a dog trainer, you're a psychologist, you're a therapist, you do all these things, you help people through these problems. I mean, half of my, my, my reviews are like Mike, save this, the, the, the, the, the, the, the, the, the, the, some of that. So you're not a dog trainer, you're a people trainer. You help people through all these other problems and they all stuff. You help people elevate their lives.
Speaker 3:Think about the apprentices you have. You help people, about my apprentices, all my apprentices. Even though I'm not good with them, like a lot of people of them anymore, they're all successful in what they do, which I love because they became a better person. So we're not necessarily doing that, like you know, you and my wife she's, like you know, she can freaking, have her own practice, but she's helping people become better, as you know, as people just do a different venue. So a dog trainer, people look at it as a lower level, where in reality a dog trainer is a higher level. You know, if you even think about it this way, like when we talked about the gypsy, we talked about, like you know, what coach Ross does.
Speaker 3:You don't know the the effect that what you teach them in that one thing helps elevate their life and this is how you I don't know how we got here, but how you push them up and like you can't constantly do that stuff. So I mean, like being a dog trainer, being a coach, being these things like I think the negative thought process of like oh you're a dog trainer, this is like a. It's a negative thing, what in reality? We fuck man. Like we, I think we've done more help being promo canine as a quote unquote dog trainer than most therapists or Well, I honestly look at you guys.
Speaker 4:I don't know it just right now hit me that word doctor and me, because I know you guys. But I see guys as coaches of everything you do. From the way KD talks on the side, they can eat talks on the social media, I mean even shit. Couple of years ago he hit me up, something happened and me and him were talking, I just even coaches. I don't look down at him because he's a dog trainer or I'm better than him because I know combat, Like there's like we have this equal eye to eye, we look at each other. But I was like you guys have opened my eyes and I call it my martial arts nerve brain, which I can bug in them about it when I saw seeing the dogs how they are self protection. My point about that is nobody talks about it like that, but I got involved in the culture, Look. But then when I watch him, then when I will hear him how he talks to his crew, it's not just about the dog. Yes, he is quote unquote doctor, but it's almost like a life coach.
Speaker 1:Yeah.
Speaker 4:I mean, look at the community that you're talking about. You can't talk about in the past. I can't believe this community brought together. Yeah, this is not a dog trainer way of life. I mean, that's what they label him. This is what coaching is. This is what coaches do. This is that's why I call my Academy I'm known for the word I use tribe. This is their tribe.
Speaker 3:This is the pack.
Speaker 2:Yeah, I mean the dog is just a catalyst. The dog is just the, it's just the common piece that we use to connect. Yes To come and out between, depending on how we look at what we do, because I agree with everything that just said and, mike, we talk about this on our show all the time is there are many things that people will be able to do and the name of their dog that they won't for themselves. So you know what. They come to us with a dog.
Speaker 1:It's not about the dog.
Speaker 2:That's not about the dog. The dog is just going to be the tool that we use as teachers to end up helping that person, because you can't become better with your dog without being better with yourself.
Speaker 1:My background. Throughout my undergrad and grad, I was a personal trainer and I tell people I have the exact same job, only there's a dog in between. Now, the exact same job coaching people.
Speaker 4:That's a good way to put it. Yeah, so you guys are coaches.
Speaker 3:Yeah, we're not dog trainers, we're people trainers.
Speaker 4:Yeah, I mean when you said people look at a downgrade word doctrine, like they just think you're just walking dogs, is that in that, in the calm, I mean look at me, they'll come to me, and it's like, oh, you do, karate. And that's the first thing? I want to punch him in the face.
Speaker 1:I'm sorry Any time.
Speaker 4:I just sit there and I'm like, no, let me show you. I legit teach people how to kick you in the balls and crush it in that pubic bone, Like I would get that detail. And they're like what the fuck's wrong with this guy?
Speaker 3:It's not the same, but it's the same.
Speaker 1:There's like no barrier to entry you know, with dog training and I think that's where that comes from is it's like there, there's, you don't need anything really to be a dog trainer.
Speaker 3:But there's no governing source.
Speaker 1:Right, but I think like genuinely same with martial arts. I think dog training is one of the most difficult industries to last in.
Speaker 3:I would 100% agree with it, but it's also one of the easiest ones, because people are stupid.
Speaker 1:Oh, it's very easy to be successful if you, if you have the right mentality.
Speaker 3:I think it's more based on if you that right mentality, mentality in the sense of if you're willing to appeal to the general public, whether it works or not. I mean, if you look at positive reinforcement, it's the easy, and I just saw Katie side.
Speaker 1:So I just looked on his way.
Speaker 3:I'm waiting for his weekends and I'm going to load him up right now.
Speaker 4:So I'm ready. I just put them on. I'm going to load him. We're about to hear this. We're about to go right now.
Speaker 1:You don't want the purely positive community coming for you? No, let's run him.
Speaker 3:So think about this way, and I'll say this because I'm going to locate you Everybody and a morphosizer humanizes what they want out of their dog. Right, like everyone wants. Like, oh, my dog can just lay on the couch and get free food, do all this stuff with that. We forget about why we, how dogs became dogs. If we don't remember how dogs became dogs, you know, you know we create them to be bitable, we have them work for meals, we had to do all these other things, like this whole other tribal thing that we've done with dogs, and then all of a sudden we're like tada, free everything, let's get fucking doodles.
Speaker 1:Living in an apartment, yeah.
Speaker 3:Like do all this stuff where we're not necessarily giving them structure, and then we wonder why? And then we want to go back to positive reinforcement. So I'm going to leave this vastly open and what I'm going to say, because I know Katie is just tingling right now why.
Speaker 4:He has like daily sorry. I'm just going to say he's going to. He has daily explosives on Instagram about this stuff. So, I'm going to put the mic down.
Speaker 1:About purely pot Stelling, stelling.
Speaker 3:Stelling, stelling.
Speaker 2:I am so glad that I am six months sober.
Speaker 2:And I am so glad that I have not taken any of that tequila that has been tempting me, especially since about 45 seconds ago, when Mike opened this door and I'm just, like you know, to just backtrack a little bit to how he got onto that. You know, yeah, there's no barrier to entry and you can come into this field and be incredibly lucrative, financially successful. I'm choosing those words very carefully because there's a lot more. To you know, success is almost subjective, Like. What makes you successful Is it a dollar amount?
Speaker 1:Is it your?
Speaker 2:net revenue. Is it your family life, is it how you feel? And one of the things that's an ongoing and an increasing struggle, maybe, or something a cloud is. You're in a market, you're in an industry where you have ethics, you know you're in it for what's best for the animal and unfortunately, we live in a cultural climate where what's best for the animal doesn't really matter and it isn't popular.
Speaker 3:Based on what the animal needs. Right Versus what people believe.
Speaker 2:Yeah, so you could sell out everything that's best for the animal and tell the public on social media and whatever what they want to hear and be rich Like. That's an easy path, but it's empty. There's no scruples there.
Speaker 1:You mean like the force-free stuff.
Speaker 3:Much of the force-free stuff you can be like here you just reward, here, do this. I mean shit, we do that with fucking the Can I University sometimes, where, like they'll tell me like hey, don't talk about the correction here, like, do this like that, like I'm like, no, I'm not going to not do that, like I'm going to do this. So, like you know, that's kind of what you're talking about, but that's the most ethical thing.
Speaker 1:Like to tell a dog no.
Speaker 2:Yeah, you have to, to give them everything they need to be successful in life.
Speaker 1:Like.
Speaker 2:I always tell people.
Speaker 1:I would love to drive 150 down the highway, but I fucking don't, because I don't want a fat ticket.
Speaker 3:Well, I definitely will not drive anywhere in a car with you now, because that's very shit 150. Fuck that.
Speaker 4:Brother, just wait till you go back to my homeland.
Speaker 1:No, speed limits don't exist, even though there is, but it's scary, so there's this, like you know an idea of like OK, well, what's what's ethically like best for the dog and what you're willing to, like you know, put out. There can be different things, yeah.
Speaker 2:I've dealt with a lot of decisions and dilemmas that I've had to make in my own social media content, so I do not post tutorials I don't do a lot of here. This is how you're going to do this with a dog. Even though I've had consultants, I've had other people who are very successful in social media say you need to do more of that. Well, I won't do that because I can't control how someone is going to possibly take that information and maybe misapply it or misdo it. Now I know I'd get more hits if I said here's a tip and trick on how to stop leash pulling. Well, yeah, it'll get a lot of hits, but what if that information is misused? What if that? This is just a personal thing for me and how I put my content out, so I shift my content differently. Does it mean I miss out on a lot of views?
Speaker 1:Wait, how do you shift your content?
Speaker 2:I do a lot more thought provocation, okay. So what I do when I use my Instagram? Followers not teaching them how to train their dog?
Speaker 1:when you're talking about, like you know, the tips and tricks. It's like get your dog waking for their food, like that sort of shit, instead of being like pop your dog on a leash when they're being an ass.
Speaker 2:I'm not giving them methods and dog training instructionals.
Speaker 1:Okay.
Speaker 2:In 90 seconds of one way directional communication.
Speaker 1:Okay.
Speaker 2:Even though I know it could get me more hits. It could get me more of this, and the only relevance that example has is that every single person who gets into this field is going to have to face those questions. They're going to have to identify what their personal morals are. What are their ethics in dog training? What are their beliefs and how are they going to balance what's best for the dog with what's best for their business and what's best for the success of that business If they're feeding a family and everything else we've talked about in this previous hour? That is a journey everyone is going to have to face and many new trainers are facing it alone and they have no one to help them make those decisions, or even not to make the decisions for them, but to say, well, let's have this conversation so you can make your own decision, but with all the information. That is a struggle that many are facing, and especially when you have a market out there that doesn't like a lot of the things that they need to learn to help their dog.
Speaker 1:I'm like the most hated person on TikTok right now.
Speaker 3:I would even say not even like, but we'll actually attack you yeah.
Speaker 1:Oh, they're terrifying.
Speaker 2:I get death threats. I get people coming up with my address.
Speaker 4:Why are you hated on TikTok?
Speaker 1:Because I talk about what I do with dogs.
Speaker 4:For us.
Speaker 1:I got attacked for talking about like only feed your dog.
Speaker 4:I'm not being sarcastic. I'm being sarcastic. What is it that you don't know?
Speaker 3:So like sit down, just get ready, no, Okay.
Speaker 1:So like I made a video talking about getting your dog working for their food, Okay.
Speaker 1:I got blasted. Every purely positive person on the internet like stitched my video, reposted it. Talked about how, like you're starving your dog, like that's not positive reinforcement, like how, who would you ever like going off on me? I was all over the internet for this, for literally just talking about like hey, don't feed your dog except for training sessions, like that's what we're all doing. So I talk about like what we're all doing. I talk about, you know, correcting reactivity. You know, but like people don't. And I get messages from people who are like, thank you so much for talking about this. I would never, because I see all the hate that you get, and like I don't know how you do it and I'm like I don't read my comments. That's how I can do it.
Speaker 1:You know, but like I feel like it's my responsibility to share that, because like I wish that I had that when I was struggling with my dog, because that's what I needed. I needed somebody like I did all the force free stuff, I did all the positive reinforcement in the world, but my dog was still an ass and would run away and like it was truly life or death for us. And so when I, you know, like actually learned how to train, I was like damn, why is nobody talking about that? And then I learned very quickly like oh, the internet will come for you?
Speaker 4:So, beyond the negative part, do you get positive feedback from people Like?
Speaker 3:thank you for that Okay.
Speaker 1:Oh, that's good.
Speaker 3:I'm not on. I'm not on TikTok, you are, you have an account?
Speaker 1:I do. I told you to get on TikTok. I don't want to have an account.
Speaker 3:You do, I'm going to say this right now If you're on TikTok and you have a problem with Meg or any of my other partners here about feeding your dogs or food, you can go ahead and suck a dick and my address is 110 Old Gilroy. Here we go, and yeah, you can go ahead and find me and we can have this consultation together and, yeah, you will lose 100%.
Speaker 1:Yeah, I got my.
Speaker 3:Jones on my side now. Yeah, problem with that. Oh, go, suck a dick. Let's go and continue this podcast. Well, that's going to go viral. But that's the thing, too is like we're so involved in this like social media cancel culture bullshit. Oh yeah, in reality, like no one would fucking say shit to any of us.
Speaker 1:No, and also owner, like I just say what I say to owners.
Speaker 3:I mean, think about this way, think about the mental damage that does to you, right, like, like, thinking about, like how that carries on to your mind. It's bandwidth. Well, I mean, think about this way that we talk about. But, you know, when people look at like dog trainers, right, like, oh, they burn out a lot. They do this way, like, but why are we burning out a lot? Because not only we absorbing shit from the fucking handlers, but we're absorbing shit from social media. We're absorbing shit from the workload. We're absorbing shit from being a business owner. There's we're getting hit and everything. And it's not even that we're training or training, like you know, it's like frauds. You know, like we're dealing with a bunch of different things and people are opinionated about shit they know nothing about. But then that, but they're contracting things.
Speaker 1:Yeah.
Speaker 3:And they and people like you know, you guys, actually, you know, no one deserves that, but people who are opinionated, and we live in a culture where they can't get punched in the fucking face anymore.
Speaker 4:Man, I get two kinds of people. I get the fight me fat fucks. All the time, fight me. I don't know why I got that consistently, got this, fight me shit, and then I get. I was speaking to you guys, as you know, the members that came in today. I am so hated in the self-defense community.
Speaker 1:No.
Speaker 4:By the coaches. You know why? Cause I'm just honest. And here's the thing my industry is plagued with a lot of fraudulent fucks.
Speaker 4:The only people who are going to critique you are the people who are doing less than you and all the time and here's the thing, like Mike knows, I mean, of course, the first time he tell me anytime you see two elf us we test each other, like well, look at each other, it's just natural. But all in my industry, all these guys, for some reason they get some certification on a black belt and they call themselves coaches. None of them have been in an industry where they did self-protection for other people, like buddy guarding. None of them been in the military. None of them been in combat sports. None of them been in legit street fights or work or that. It's like oh, I was a bouncer, good job, you've been throwing drunk people out. Wow, like that is the most hardest job on earth to just to deal with drunk people. And now you're going to teach you know the whatever, how old, like the 50 year old, or how she going to defend herself from the six foot six guy. And I'm just honest, I was just speaking to them. I had this engagement that they invited me and they said, oh, we got all these retirees and I said, what are the ages, what is the demographic? And she said, you know, from the age of 60 to 80. So I said, okay, I'm going to go and give an education class. I don't think she understood the word education. She literally thought I'm coming in, I'm going to do, you know, punches and kicks. So I walk in and they rented this whole area and I'm literally looking at all the other ladies. I'm like one of them literally flat out told me she's 80 years old. If I pulled the came from her, she's going to fall. Now what am I going to teach her how to defend herself? How? So I came in and all I did is I spent time in talking about awareness. It's just like some of the stuff we were doing today just assisting and get the fuck out.
Speaker 4:The lady that hired me didn't want to pay me. She said you came in and just spoke for an hour and shared stories. I was like shared stories of what Shared stories, of what violence look like, and as she's arguing with me I ain't the latest I couldn't come here. I was like can you tell her what he told me? She's like what about if I took the came from me? What's going to happen? I'll fall. So I stayed out. I was like do you want me to show her how to kick Cause I don't know who's ass is going to kick and suddenly she just cut me to check and wanted me to get out because I was just starting to start making her look like an idiot. But the point is is what I'm getting back to? Is that a lot of people in the industry all have egos on bad asses.
Speaker 4:My success is I've been trained with a lot of people and I learned and let her listen and I watch. I'm not coming in like when you know, when he had you know, you told me Leo knows coming. I was like I have no problem, I'll show up as long as nobody's going to start. You know dick measuring and he's very common martial arts. I just say, but it's okay, man, what's up? And then I see some stuff and I was like man, I never knew that before. How did you do that? Because you always evolve me.
Speaker 4:These guys will slap black belts on them that I don't know where they got it from and they think they're teachers. You're just a guy with a black belt. You're not a teacher, you're not a coach, because I've been doing I'm not bragging, I'm this is probably been doing this for 22 years and I've seen crazy stuff, things that they teach people do like they think that you teach somebody self-defense, you're going to fight and they may fight. No, you're not. That's a trained fighter. He will beat you unconscious. Now, if you pull a gun on the life on him, maybe he doesn't know what to do. And that's literally the plague I got him by social media. It's just, it's all that. But it's better than to fight me.
Speaker 1:I get the angry dog mommies. Very, very different audience we have.
Speaker 2:They're very angry though.
Speaker 1:They're scary, they're very angry.
Speaker 3:That's when you just send location.
Speaker 1:Come find me.
Speaker 3:Come here, let's talk.
Speaker 1:I don't. I don't have the muscle to back that up, though.
Speaker 3:That's fine, I'll show you the punch.
Speaker 1:Thank you, thank you.
Speaker 3:I mean you're here for the fight, so we're good.
Speaker 1:Hey I, I took a bite, my ego.
Speaker 3:Let's not even let her downplay this. She took a bite from Felix, oh.
Speaker 1:Yeah, first bite.
Speaker 3:And I made her take it on the way she didn't have the wrapping on.
Speaker 1:Well, the dog chose that.
Speaker 3:No, I put you in a place for that.
Speaker 1:Oh yeah, you did. Yeah, all right, we've been talking for a while. Let's wrap this up with Mike. Give us, like the one piece of advice that you would give to either like new business owners, new dog trainers, somebody really, you know, trying to get their footing in this industry. What's you know, what's something that you would tell them.
Speaker 3:Shit. I want to say I want this to come out in a very artistic way. I guess it would be, you know, as far as but I'm going to it's going to come out in a very autistic way In reality. I mean, here's the thing If you look at dog training and all the dog trainers are out there, if you look at the ones that are doing it like right now it's it seems to be very fascinating. It's very fun in the first few years. You're making a bunch of money thinking that you're doing. What you're doing is like fun, like it's all great and gravy, right, but in reality you have to end, you'll have to endure, you'll have to deal with like the fun stops and anything that you do. Like I said before, I made the analogy If you like flaming on wagyu steak, fucking whatever, like chicken nuggets, whatever it may be, you eat it every day and eventually it's going to become normal and then it's not really fulfilling anymore.
Speaker 3:If you want to be a dog trainer, you have to understand that like it's going to, it's, it's just take it. Just take it. It's every single day. That's what it's going to be. You can scale it where you need to be at, but at the end of the day, every day, even if you have other employees, even if you have all this stuff that's going on, you're still going to have to be the business owner. You're still going to have to deal with everything. You're still going to have to scale. You're still going to be there. It's going to be that. There's no easy way out.
Speaker 3:You can go ahead and say like, oh, I'm going to go ahead and take two days off and do this, but what happens in those two days when people fuck up? You're still there. You still have to be there. Accept it. Stop mentally saying I'm going to have these days off. And reality. Understand. I took this responsibility. This is my investment to it. I'm taking that.
Speaker 3:Have a strong why. I mean, the only reason why I can do what I'm going to do is because I know I have my two amazing fucking women upstairs right now, who are my babies on their iPad and my wife's on her fucking back, and I know that they're having a great thing. You know they're fine and I have my people in front of me that have this. The only reason why I can do what I can do is because I know I have my strong, why and I can do that invest in your strong, why, understand that this is not something that you're going to scale Like.
Speaker 3:Don't listen to all the bullshit on the fucking line. We're like oh Dodger, there's a hard one marketing and, like you know, you don't have to work every single day and scale the shit. Those are the motherfuckers that get dogs killed and that's why your button there. Business fucking fails. If you're invested into what you're doing, you love what you're doing with the dogs. You can train dogs, you can do this stuff. Set your own schedule. Don't be a fucking you know dipshit.
Speaker 2:That's a t-shirt. Don't be a dipshit.
Speaker 4:I'll buy that.
Speaker 3:Don't be a dipshit. Like you know. Like you know you know, set your own schedule. If you know you can manage five clients, manage five clients. If you know you can do one board and train, do one board and train. Scale it the way you need to scale it the way for your personal benefit.
Speaker 3:But don't try to shortcut it by, you know, doing all this other fucking shortcut shit that people do, cause that's what's happening and I see this all the time, cause everyone's looking like, oh, I can do this for three months. I'm like I'm not fine, like no, fuck you, you do like I'm doing this for fucking 20 years. I'm still here. Like you know, we're still doing this, I'm still working dogs. Understand it. Understand like this is what life that you're, you're, you you chose, and if you don't like this life, you don't want to be here, don't fucking be here. Go fucking do a nine to five. You want a weekend? Go, we're gonna fucking best buy it. Go do where the fuck you want to do. You want something out of your life. Don't be a fucking bitch.
Speaker 4:Bat, running yard and just being an entrepreneur in general man, it requires a lot.
Speaker 3:It's, it's, it's the doled up facade of what entrepreneur is. Yes, I mean, if you ever look at like we have a crowd here a little bit. If you look at fucking most of like Instagram, everyone's always saying like, oh, how can you be the millionaire in three months and like, fucking, like this, like with like all autopilot, autopilot right, you guys all see that shit, right. Like you know, when they aren't an entrepreneur, bullshit and reality, the real life of it is it's not that it's every single fucking day going, getting up and doing the shit that we got to do. I mean, you can get it all that. You know all the other bullshit, but like, in reality, like those motherfuckers still up working there. There there is a facade of because, you know, being an entrepreneur is like the new being a rapper. You know it's the being fucking someone else famous as being an influencer. You know it's all like facade shit.
Speaker 1:Yeah.
Speaker 3:And then I'm over here being like fuck you.
Speaker 1:Katie, you got some advice for us.
Speaker 2:That's a tough act to follow. But I will say this, piggybacking right off of what Mike said about entrepreneurship learn what that actually is. Learn what is entailed in entrepreneurship. So I said you know, we've talked about this on drinks and dogs numerous times. The trainers are out there and they are spending every last penny on going to the next dog training seminar to get the next certificate. Meanwhile, they haven't even read a book on being an entrepreneur, not a dog trainer, a person who owns and runs a business, because that is an entirely different skill set. It is an entirely different field of knowledge that is not getting respected, and the thing about it is, if you don't respect what entrepreneurship is, it will bend you over sooner or later. So how about, instead of going to your seventh dog training seminar I mean, you got into the business because you were competent in the first place, right how about you take some time and actually invest in finding proper mentorship, proper guidance from other business owners so you can learn what running a business is?
Speaker 1:Well, this is what we were talking about earlier, you know like the entrepreneurship is. Yeah, the difference between you know the skill and you know running a business of that skill are two very, very different things.
Speaker 3:Vastly.
Speaker 1:Yeah.
Speaker 3:And all aspects of everything.
Speaker 1:Yeah.
Speaker 3:You can be a very skilled person and a horrible business owner.
Speaker 1:Yes.
Speaker 3:And it's I mean, they mean for us, I mean in your industry as well. I mean like we see this a lot in dog training, because I can't tell you how many talented dog trainers I know who are shit business owners.
Speaker 1:Okay, I like work for a marketing agency and we do marketing for literally like the world champs of, like IGP and all of these sport people like literally world champs and they need help marketing their business. I know who you're talking about.
Speaker 3:I know exactly what you're talking about.
Speaker 2:Do you?
Speaker 3:Yeah, okay I, I'd start with an I.
Speaker 1:I've been wondering who did his stuff because I knew who he was.
Speaker 4:But like it's it's uh can you stop. It's uh, this is how you uh that was good.
Speaker 1:That was good that one came out of nowhere. I appreciate that.
Speaker 2:Cause I know exactly what you're talking about.
Speaker 1:But anyways. On that note, yeah, an extremely skilled person, you know, still struggles with the entrepreneurial side of things, the business side of things. So I think that's huge. You know, it's one thing to be a dog trainer, it's another thing to have a successful dog training business.
Speaker 2:That's my contribution.
Speaker 1:He's going to say something spicy it's fine, go back, cut him off. Cut his mic off.
Speaker 4:It's very hard, all right.
Speaker 1:On that note, I think we should uh wrap this up. So again, thank you all for being here. This was a great conversation.
Speaker 2:We went on forever. We went on forever.
Speaker 1:Um, I will put where the people can find you in the show notes of this episode. Mike, you want to add something else? You're. You're pulling the mic up to your face. He's cut off.
Speaker 4:He's cut off, okay.
Speaker 1:All right. Thank you all so much for being here and joining me.
Speaker 4:Thank you, I appreciate it.
Speaker 1:Uh, if you're listening, thank you for listening Our audience. Can we get some claps? I know you're tired.
Speaker 4:Yeah, man, I can't believe you sat here and listen to us. This is pretty funny.
Speaker 3:This is a Sunday in California. What time is it right now?
Speaker 1:I don't even know 9, 30.
Speaker 3:On a Sunday and we have a crowd here. This is pretty fucking amazing.
Speaker 1:This is amazing. We don't fuck around. This is truly amazing.
Speaker 4:Mike threatened them all. I mean I might have threatened them all. They had to stay.
Speaker 1:I just look crazy.
Speaker 4:Screw all that kumbaya shit. You better sit here and listen to this.
Speaker 1:All right guys Thank you so much.
Speaker 3:We'll see you next week.
Speaker 1:We'll see you next week. We'll see you next week. Bye.