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The Everyday Trainer Podcast
The Everyday Trainer Podcast
The Pet Industry Playbook | ft. Celine Tran + Shane Murray
Ever wondered what it really takes to build a successful pet business in today's digital landscape? This candid conversation with Celine, the creative force behind WulfSnacks and multiple 100K+ social media accounts, and dog trainer Shane Murray pulls back the curtain on the messy, challenging, and ultimately rewarding journey of pet industry entrepreneurship.
Celine shares her unexpected path from aspiring veterinarian to pet influencer and business owner, revealing the moment during COVID when she decided to leave her veterinary assistant position behind. What started as homemade treats for her dogs with food sensitivities transformed into WulfSnacks, a thriving business that appears much larger online than its family-run reality. From cutting meat herself and packaging orders to managing multiple social platforms, Celine's story demonstrates the unglamorous work behind her success.
Both guests emphasize that overnight success is a myth. Before viral moments, they spent years creating content that barely anyone watched. They discuss the critical importance of authenticity in standing out in oversaturated markets, why outsourcing weaknesses is essential for growth, and how to build valuable relationships in the dog training community.
The conversation takes fascinating turns through topics like manifestation, maintaining work-life balance with 20+ animals, and their contrasting approaches to entrepreneurship—Shane's calculated transition versus Meg's leap-of-faith methodology. Whether you're a pet professional looking to grow your business or simply curious about the reality behind pet influencer success, this episode offers honest insights about what it really takes to build something meaningful in today's digital world.
Follow Celine @CelineTails on Instagram and TikTok, and check out her upcoming Farmer's Market Box launching August 1st at wulfsnacks.com.
Here we go. Okay, uh, your styles are generic. Y'all see the 8-mile. Y'all is authentic made I roll like a renegade. You need clinic aid. Sheesh Bars, chapstick, chapstick, oh, traffic traffic Chapstick.
Speaker 4:Look at my chapstick oh traffic, traffic.
Speaker 3:Hello, hello and welcome back to the Everyday Trainer podcast. My name is Meg and I am a dog trainer. Today's episode is a very fun episode. We are joined by Shane and Celine, your favorite influencers, so we have a bunch of questions that we're going to answer and just have a fun little chat around dogs and all the stuff that we do. You know the drill Grab yourselves a tasty drink and meet us back here. Hello, hello, Yo yo.
Speaker 3:Thanks for having us in your house, in your living room, anytime. You guys are always welcome. Yeah, so tell us who we have with us. We have celine um, hello everyone.
Speaker 2:Yeah, haven't done a podcast in a while, so thank you guys for having me on. Um, yeah, pretty much just a tell us who you are, yeah I.
Speaker 3:Who is celine who?
Speaker 2:who am I?
Speaker 3:I don't even know who I am, what the hell?
Speaker 2:you're like're like.
Speaker 3:Oh well, you know.
Speaker 2:First of all, many different things going on, but um you guys may know, many hats quite frankly. Yes, um, you guys may know me on Tik TOK as Celine tales, and even on Instagram as Celine tales as well. I also have um a dog account too on instagram called draco the dobie, and I also have jesus, this list just keeps going on I also have.
Speaker 2:Um, I have a pet treat company, or it's more than pet treats now, but it's like supplements, slow feeders, all that good stuff. It's called wolf snacks you may have heard of it. Yeah, that's kind of blowing up. She is a woman of many heads, lots of different things you have so many things, so many different things and a lot of pets. How many pets do you have? I don't even know at this point. Is that bad?
Speaker 4:More than 20?
Speaker 2:I think around 20. I do know, I just have to count everyone, but it's definitely around 20.
Speaker 3:Yeah, at this point. So we have dogs, we have reptiles, amphibians, we have chickens, chickens. We have cats, cats, and you definitely have more than 20.
Speaker 2:Yeah, I think I do, I think I do at this point. Yeah, it's just been like a slow, you know a little slow, grow Just slow.
Speaker 4:I need a zoo. Yeah, you really do At this point.
Speaker 1:Was that always the plan, Were you like? I know I'm going to get a lot of different animals.
Speaker 2:I think growing up I've only had dogs. But growing up in like a very Asian household I only had small dogs and I've always loved you dogs and I've always loved, you know, I've always loved reptiles. I've always loved big dogs, but I was never able like to own my own big dog just because my mom would like never allow me. So I think growing up I've always wanted big dogs. And who was your first? Charlie?
Speaker 4:or like I'm so sorry, like my first, no, your first big dog Draco, dog Draco.
Speaker 2:Okay, yeah, yeah, it was my first big dog but I've had a lot of experience. I think a lot of people have like the misconception that I like literally just got a Doberman randomly and just started them in like an Instagram account or whatever and it blew up in whatever way. But I've always worked around big dogs Like I would volunteer at the shelter a lot. I was a tech before or I worked as like a veterinary assistant, so I've always been like and I worked at like a doggy daycare, so like I had no clue about that, that you were a veterinary assistant.
Speaker 1:No, way until now until you posted it one time.
Speaker 4:I was like oh shit.
Speaker 2:I think a lot of people just like, well, they see me online and they're just like, oh you know, a pet influencer who probably doesn't no, I do not doubt your, your pet abilities whatsoever, especially like manhandling the snake, you know?
Speaker 3:yeah, here's the snake seven foot snake.
Speaker 2:Um, no, but yeah, I went to school and did all the things and then I was supposed to go to vet school, so that was like my main, you know. I mean going back to the question, like did I ever know I was gonna have this many pets? Um, I've always wanted this many pets. I just never had like. So your goal originally was to be a vet. Yeah, so I was going to school to be a vet, so I wanted to make sure that. Um, I wanted to make sure that I was going to like the field first, so that's why I decided to. Yeah, so I I wanted to make sure I was, so I went. So out of high school I went to University of Montana for two years for wildlife biology and then I was going to do another two years.
Speaker 1:She's like really, Good girl, Get her mama Get her Whipping her toe.
Speaker 4:She's driving.
Speaker 2:Dude, she's like low-key, really crazy Wolfie come here girl. Wolfies, she's so funny, like why right now? She just yeah, she has like zoomies are you sure you don't mean to move her?
Speaker 2:no, she's fine okay, so anyways, yeah. So two years in wildlife biology in university of montana. It was just total culture shock because I grew up in orange county and then I was like you know what, like I want to make sure I really want to be a vet. So then I came home, did vet tech stuff, I went to tech school, finished that, completed all that stuff, and then I was supposed to go back to get my bachelor's. But then, like COVID hit and I was working as a tech at the animal hospital and I was literally so burnt out like I just I couldn't do it yeah, it was hard.
Speaker 3:I think a lot of people can relate to that, like that is not a good industry, or and I don't want to say not a good industry, but like it's a hard it's a hard industry it's a very hard industry it's a very difficult industry and um especially during covid, since I was considered an essential worker, like clocking into work every morning.
Speaker 4:Who is this deep?
Speaker 2:I've been sleeping all day. What happened to the dog? She's cute all day. I don't know.
Speaker 1:She's like she's cute. She got that old people disease where they go crazy at night, sun left, sun downing, sun downing.
Speaker 4:She got the sun downing.
Speaker 2:No, literally. That's what I know.
Speaker 3:She's normally really, she's like going, going crazy Jesus. So how old were you when you decided that you didn't want to go to vet school?
Speaker 2:Oh, I think I was 22. And what'd you do at that point? I well, okay. So what happened was my like social media platforms were blowing up at that time during. Covid Cause. Like everyone was bored at home, no one really was doing much, much so I think everyone was just on their phones and then uh it just started to do really well and then um chick was like or my husband well, he was my boyfriend at the time but he was like, why don't you like quit your job and just like try social media?
Speaker 2:and I was so against that because really I mean like it's just like not a common, like I went to school for so long all I knew was school and like I had a plan and I was supposed to finish that and it was just like kind of like a leap, but I really had like nothing to like lose, I feel like, because it was like COVID and it was a weird time, and so I decided to quit my job and then pursue like social media full-time and then it just kind of like took off, that's awesome. Yeah, it was a very strange, you know. I mean sure. I'm sure shane can relate yeah.
Speaker 1:Did you ever feel like like you were ready, like you were like like, okay, like I have a good idea, this is gonna go, well, I'm gonna do, or was there? Were you just kind of like, yeah, let's see what happens?
Speaker 2:kind of always like nervous yeah, and like okay, let's see what happens. But then I always knew I can fall back on, like just finishing school you know I ended up finishing school um. I just didn't get a degree in biology. I just ended up getting my um scc um I finished at Chapman University and so I got my strategic communication. I don't even know the name of it, it's like a very it's like a business communication degree did you already have like an audience when you quit or did?
Speaker 3:were you kind of like fuck it and just kind of like I did take the?
Speaker 2:leap. I had a pretty good audience. I was very niche though. It was like mainly within, like the Doberman community, because I built like Draco's um platform on Instagram and then I started doing feeding videos on TikTok and then I think that's when like, oh, for me it was just a normal feeding video.
Speaker 4:I didn't think anything of it.
Speaker 2:I honestly thought that it was just like let's just feed my dog, you know, and people were I wasn't the first one to invent that, you know and like there's a bunch of other creators doing the same exact content and then for some reason, I don't know why, me, but I think they just ended up doing really well, yeah. And then, um, so I that's kind of how like things started and then it just kind of like blew up from there. And when did you start wolf snacks? I started that three years ago. Okay, that was when we first started, or two years, we're going on three, okay yeah, we're going on.
Speaker 3:What was kind of like the first steps for that, like what made you want to start wolf snacks?
Speaker 2:there was. So like a lot of my dogs, or like I want, I want to say all of my dogs but like some of them do have like treat, like they have like food sensitivity, like I can't feed them like a bunch of things at once, like they will literally like throw up and it would not be yeah, yeah so um, a lot of the single ingredient treats that were like currently on the market were just super like.
Speaker 2:They're really oily, really fatty. I couldn't even, like you, feel like you're feeding your dog like a really healthy treat. There's only one ingredient, but like the quality of that ingredient was just not good yeah, that's a good.
Speaker 1:That's a good point, yeah, like there's no fillers, you can't like pretend, you can't make it any better.
Speaker 2:But like the quality of like that specific treat whatever it was right was just like not a good quality one. And then so I was like why don't I just like make my own? I'm just gonna do it myself? I was literally like I can just do this.
Speaker 4:My I literally thought it was gonna be like some easy you know I can do it a little side hustle, like it wasn't it wasn't gonna be.
Speaker 2:I thought I was able to do it by myself. I was just gonna get a tiny little dehydrator and then I was just gonna. Well, first I was making it for my dogs and then people started asking me like, oh, why don't you like sell them? Or like would you ever like consider selling them? So then I was like you know what, like maybe I'll just sell a few bags, and that was just like that didn't blew up yeah, I was like why did I even say that?
Speaker 2:so no, and then it blew up yeah, so it was kind of like a weird. That was a weird transition too, because it was like my. I've had other businesses in the past, but this one was like the one that I'm like. Okay, I think I need to like try harder a little bit what were your other? Businesses. Um, I had a um like a merch. That one was actually kind of big too, but it was like a little merch thing yeah, it wasn't anything like super crazy.
Speaker 4:It was called hellhounds. I'm gonna bring it back, though. Okay, I've seen, I've seen you wear that a little bit.
Speaker 2:Yeah, so it was called Hellhounds. I'm going to bring it back though. Okay, I've seen you wear that a little bit, yeah, so it was called Hellhounds LA and I that was kind of like my tester business, like I didn't really know what I was doing, but I still wanted to like be creative in a sense, to where I can like give something back to like my audience, yeah, and then so, um, yeah, it actually did pretty well, like we would sell like these, like keychain, like stabby things, yeah, and like they were custom made okay.
Speaker 2:I like had this artist create them, like we found mold, like we got the molds custom made, um. So I was doing that for quite some time and it was just cool, like it was fun, you know. And then, um, but clothing is like kind of it gets a little boring. So I kind of got bored of it and then, so I stopped doing it.
Speaker 2:Yeah, um, because once I get bored of something, I'm just like why am I continuing, you know? But then now, um, since wool snacks is a little bit more stable, I do want to bring it back, because I actually did have a lot of fun doing it.
Speaker 1:Okay, but, yeah, what the fuck like yeah, women have many hats, many hats oh my gosh.
Speaker 1:But but getting back to that, um, you've done a lot of different things right. So I know like a lot of people always ask me like when did you know you were ready to start doing your own thing? So, like, do you feel there's moments where you felt like you were ready? Or there's moments where you're like, well, I just got to get the ball rolling and then we'll get ready. As I'm trying to do what I'm doing, I just feel like you're never ready, like you just have to start you know, and like I was literally like I would cause.
Speaker 2:I was like I'm not being attacked, like when you think about it and you think of your life, I was always like I'm going to be a vet, like that was, that was my whole thing and everyone my family knew, like my friends knew, like everyone's, like Celine's going to be a vet, like that was like my thing, you know. And even in high school, like everyone's, like oh, you love animals, like they just expected that. So I think like breaking off from that expectation was really scary and like it was like definitely like never in a million years would I have thought that I had like owned my own business, do social media, but like you just have to like start somewhere.
Speaker 1:You just got to fucking do it.
Speaker 3:I think that's the biggest thing is like I talk to people all the time and they're like, oh well, I think I'm going to do this and then this and then, and I'm like, just do it and like you're going to figure out your next steps, you know. But like people get so hung up in like over planning everything and everything needing to be perfect, that is, they just never do anything.
Speaker 1:Yeah, you'll never feel ready. No, you'll never feel ready.
Speaker 2:And it's different with owning a business, or social media too, because with vet school there's such a clear path for you and it's like you do four years undergrad.
Speaker 1:Yeah, literally it's written. It's written in a book.
Speaker 4:It's on the criterias there.
Speaker 2:So you do four years undergrad, you do four years vet school Boom, you graduate. You freaking, get your degree.
Speaker 4:Take your test and you're a vet, yeah and that's like that's.
Speaker 2:That's a straight line essentially. I mean not for everyone, I'm just saying like it's promising it is very promising and it's and it's um consistent you know, like you always have a job, but like with, like business ownership or you know, social media, like it's very it's like ups and downs there's. It's like a roller coaster ride, like there's no rule book. You know when you don't have like no money in my bank account.
Speaker 1:The next money I see those memes all the time.
Speaker 2:As an entrepreneur, you know and your bank account, and it's just kind of like a roller coaster ride and I there's no rule book for it, so I feel like it's a little bit.
Speaker 4:It's scary sometimes, but it's more rewarding that's where it's cool to have, like a partner that supported you.
Speaker 2:Yeah, like no, honestly none of this, I have to shout out like chick, like my husband because, like none of, this would be possible.
Speaker 4:You're in this.
Speaker 2:You're in this none of this would actually be possible without him because, like before, like before I met him, I was definitely like I'm just gonna be a vet. And then, even if I was like unhappy, I was like I'm still, just still gonna be a vet.
Speaker 3:But he's very he's like so supportive of like literally whatever you want to do. How many pets I have? Like what do?
Speaker 2:you just like that's insane.
Speaker 1:But he's an animal person too, you know what's funny?
Speaker 2:he wanted to be a vet too oh, that's crazy yeah, so, like before, even he's like actually I did want to be a vet and like that's what I was gonna do, but yeah that is super cool, but yeah, he's very supportive of like my escapades and stuff because I have like some really crazy ideas sometimes. But yeah full support.
Speaker 3:Yeah, but you do it, you do it all and you do it so well, like you were being so humble about your youtube and like I'm like I have 400 subscribers, you know and he's like, wow, you're doing so great, and then we like go to your page and I'm like wow, you're doing so great.
Speaker 4:And then we like go to your page and I'm like, oh my god, celine's literally a youtuber, like yeah we're talking about youtube the other day and like you're like yeah, I dabble in youtube, I dabble, I haven't done it in like it's been like two months since I've like uploaded a video.
Speaker 3:Yeah, yeah, youtube something else yeah, but even like talking to you about like your processes, you're like oh yeah, well, I have somebody who does this and then I do this, like you know all the things you know, but you're so humble about it.
Speaker 2:I feel like I'm super humble I feel like I'm just a little oblivious. You know what I mean. Like I, just, I, yeah, like even when you're like, oh, you do cook, and I'm like, yeah, she like cooks like these delicious ribs.
Speaker 3:I'm like are you really cooking?
Speaker 2:yeah yeah, I think that's really important too, just kind of staying like I always feel like I have more to learn, that's just. Yeah, like my, I guess, mentality. Like a lot of people are, like a lot of people would look at me like, oh, you're so accomplished, you did all these things, yada, yada, yada. But then for me I'm like oh, I think I can do better. Yeah, you know.
Speaker 1:Like you're like that too, Shane. It's a gift and a curse.
Speaker 2:It's a gift and a curse.
Speaker 3:I think I can always like be doing more, like when you did the dock diving thing and you texted all of us and you were like, oh, we got this. And Shane said who beat you?
Speaker 2:If you're not first, you're last. We got high in trial.
Speaker 4:It was great who beat you. I got high expectations from my people.
Speaker 2:That's true.
Speaker 1:High expectations. But no, you're definitely like the type of influencer where, like if I didn't know anything about you and I met you, I'd be like, oh, she's just a normal person. Like she's not an influence, like you don't give off that vibe like in any way or form at all.
Speaker 2:Yeah, it's um, I don't know. I I just I think I also been like on social media for so long. You know, like I think people just like see like the tiktok now, but like I've literally had an instagram for so long and like I've built like, even on like back in the tumblr days. I don't know if you guys ever had. Yes, I was literally I had like a tumblr blog and like I had a lot of followers on there, so it's always it's like a slow for me it's like a really consistent growth, I think yeah but then for tiktok, like that was kind of a different story.
Speaker 3:but but people don't see that. You know, and even like before I had any followers, I've been recording this podcast since like the start of my business, like, I think, since like my first year, and I had no followers, like no one was listening to my podcast and I was just like keep posting, just keep posting, just like keep doing the podcast. And then eventually, when like something does go viral or it like pops off, you have stuff for people to land on. You know, but all people see is like, oh, you just blew up, you know, overnight, and it's like no, I've actually been doing this for like six years, talking to nobody.
Speaker 2:Yeah.
Speaker 3:Yeah.
Speaker 1:But it always gets rewarded for sure. Yeah, it's a universal law in the fucking universe if you just keep doing the thing, it'll get rewarded eventually eventually. But you like, you can't stop doing the thing. You have to keep doing it and keep putting it in motion and eventually, you know, it'll click yeah but like it's tough especially in today's world. Like it's tough man, it's not like an overnight thing no, yeah you know, but it appears that way, it does.
Speaker 1:It appears that way because, like they'll see like one or two videos go viral oh, do you ever, do you ever see like some of your old videos and you're like oh my god, there's this account, right?
Speaker 2:now on tiktok. That's like impersonating me.
Speaker 3:I saw that all your comments, all your people are like somebody's pretending to be you.
Speaker 2:They're like messaging me like, but they're like digging at my old videos it's so cringy this was like back in, like during COVID times. When I first started I was like, no, don't post that again. I'm a changed woman what are you doing? Bringing that up hey these are. These are the videos that made you blow up in the first place, that's true, I, I do have to, you know, give back to that, but that just goes to show you guys, everybody listening it's going to be fucking cringe, so like it is going to be cringe, whether it's not.
Speaker 1:It's going to be cringe now, or it's going to be cringe later, but I guarantee you it's going to be fucking cringe for some time you know how many videos of those like I'm just like why yeah, but shane, like you, embrace it like you like.
Speaker 4:Reshared recently like an old cringe video.
Speaker 1:I love it because then I'm like, okay, that's growth yeah if I don't feel, if I don't feel cringe about my old videos, there's a good chance that I'm not growing the way I should be. You know like, true, you know like I should feel cringy, but oh, that wasn't that good, it could have been like this, right, that means I'm growing. But, yeah, I'll definitely post those videos. I have videos like on a widescreen format like, not even vertical and then it's like a three-minute video. It's like blurry as fuck. It's me and Zeus climbing up a ladder or some shit.
Speaker 1:I'm just like what the fuck? What was I doing? I had like three views and you know it's crazy, but people don't see that part. It's super cool to look back on yeah.
Speaker 1:Oh, I love it and honestly like that's why I post a lot of my Instagram. Now it's like, yeah, I like my like showing everybody stuff, but I like looking back, like I'll back of my videos, I'm like holy shit, it's like a little time machine. Yeah, it's a portfolio. I see slim's videos as a puppy. I see zeus when he was younger, like I'm just like holy shit, like I, I love it yeah I'm not going back, I'm moving two very different approaches no, no, uh, yeah, that that's good though
Speaker 1:like I feel like you can see like progress and stuff. Yeah, I embrace the cringe.
Speaker 3:Yeah, the old stuff or even like we were talking earlier, I'm gonna plug your community for you about the community.
Speaker 4:I did not plug it okay I did not say it, but you can find it at straight to plug link in the show notes.
Speaker 3:Um, but I was talking, I talked to a lot of dog trainers about like growing their businesses and especially like this past week, I probably had five people that were like I really want to build a community, like shane, you know, and I'm like okay, well, like sure you can, but shane has been building that community for like two and a half years now three years yeah and you were not making money in the beginning, like for a long time you were just posting more videos and posting more videos and like, had you know, we're making a couple hundred bucks a month from yeah, it wasn't, anything much but people think that it's like oh, I'm, I'm just going to build a community and then I'm going to make like $10,000 a month.
Speaker 3:Yeah, and I'm like um, no, and like it being passive, like tell us, shane, is that? Is that passive your whole life revolves around making videos for your community.
Speaker 4:Define passive like.
Speaker 1:Sure it's passive in the moment moment, but like the videos didn't make themselves, like well, you put in the work.
Speaker 3:You do it every day, like you.
Speaker 1:Everything that you record, I put videos up every month, yeah, at least like 10 videos on the community every month. That's crazy, um. But again, I always tell you guys this I've. It's easy for me in the sense where, like, I train anyways and that's where you guys give me a lot of shit. You Are, you trained a lot. I'm like I need to put out a lot of content, like, uh, I need to put, I need to do it, and it's again that universal law like the more stuff, the more time I put into the community, the more it grows.
Speaker 3:Yeah.
Speaker 1:But I before I had like a subscribing community and I think that's it. There's a big difference there, like now the dog training world is so oversaturated yeah, there's a lot of dog trainers, yeah, there's a lot of people trying to do communities, there's a lot of people trying to do online stuff. And now it's even harder than it was back then. And like I was fortunate fortunate I was I just started it like five, six years ago.
Speaker 2:I just you're welcome oh yeah, where's my shout out?
Speaker 1:yes, yes, of course, um meg definitely made make the world of a difference.
Speaker 1:But this is like I've learned so many business just fucking tips along the way, like when you're not good at something, hire it out. I'm not good at admin shit. I'm not good at building my business. I'm not good at any of that, and meg was super fucking good at that and she's the one who put me on the community. I'm good at dog training, so that's what I did and I recorded videos and I fucking I'd edit them and then I'd put them up there and then it started to grow. But without me outsourcing something I'm not good at I'd still be dude.
Speaker 1:I was doing like four to six private sessions a day yeah, that's a lot like a day, like every fucking day, like it was crazy and I was doing it a bunch and it's just not sustainable. I loved it but it's not sustainable. And now, because my community's been doing so well, now I'm able to do, you know, one or two privates a day and then do the foster dog stuff for free. Yeah, like that was like always my big end goal. I was like I want to get to a point where I could start training dogs for free, right, and like that's where my foster dogs come in, and I've truly it's a fucking headache sometimes but I truly enjoy doing that.
Speaker 4:And it's just so humbling that I could finally do that. All this to say that, thanks to meg, I was able to get to that place, right.
Speaker 1:but you guys like, okay, okay, okay, no, but but this is real shit. Like I can't I can't express it enough like outsource stuff you're not good at, or if you just don't want to fucking do it, yeah, like if you don't want to do it, like you're not going to put the effort in, like outsource it and it makes a big difference, and then you get to spend time on the stuff that you're trying to build and then that's shit starts to grow.
Speaker 3:Yeah, and that's what I talk to people a lot about is like, um, before I get into any aspect of their business, I'm like, okay, what do you want your days to look like? Like, what do you want to do? You know, like you like running wolf snacks and you like you know social media and that side of it. Like, if you didn't do that, you're going to outsource, you know, certain parts of your business and focus on the things that you really want to do. You want to train dogs, so you're going to outsource all of the other things. Like, if you want your days to be spent like training the dogs that you want to train, then you have to outsource everything else.
Speaker 1:Essentially, you know, yeah, you have to. But again, like Meg was kind of saying earlier, it doesn't just start like that, yeah Right. Like it doesn't start like that, like you have to build it up you have to build it up, going back to like your beginnings like when did you start taking social media seriously? Yeah, um.
Speaker 4:I was a hater on tiktok I was a hater.
Speaker 1:I was like man. I was like tiktok's lame, I was like what the hell?
Speaker 2:low-key. I was like that. I was like those are for girls who do the dances. I was like you know, that's what I thought. That's all tiktok was, though for the most part because I might, I had like younger siblings and I'm like I'm getting on TikTok, that's hilarious.
Speaker 1:I was a straight hater. I trained Zeus anyways, I had old videos of him anyways. I was like I'll just fucking start posting shit. Did you blow up on TikTok before Instagram? I hardly even used to post on Instagram I blew up on TikTok. I still remember the videos. At the Butterfield Park there used to be like this concrete awning and it's like 10 feet high and for fuck, of course I had to jump up and climb up to the top and I just got a video of Zeus just like sitting at the top and he was just.
Speaker 1:He was in a kind of like a crouching position. He looked kind of funny. And then that video got like 100,000 views and I was like holy shit. Before that I was like when my videos would hit like 1,000, I'm like that's viral, that's a lot.
Speaker 2:Yeah, I'm fucking viral right.
Speaker 1:And I would tell my little sisters because they were on TikTok. I'm like I'm going viral right now. They're like that's not viral and I'm like, well, fuck it's viral for me I'm going viral, right. I mean, you see the benefits from just Celine and I's experiences with social media. The more you build that and put into that, then your community starts to form Right. And I think something with like Celine and I both is like we were kind of always our own selves, right.
Speaker 3:Very authentic.
Speaker 1:Very authentic and I think that's how you get away from the saturation, because if you're your own self, nobody else could replicate that. Yeah, but if you try to be like other people, then you're just saturated and you're just fucking blending in with everybody else. So I think, like being authentic within your social media is going to help create that and help you stand out, because I mean, fuck man, it's hard to stand out nowadays. It's social media like it's hard and like people are editing these videos so well and have all these little animations and noises like your youtube videos. Like people are doing that on instagram now and like. Thankfully I have the following I have because I don't know if I'd even be able to compete with the way some of these people like have their videos looking so nice well, I think it's always kind of like evolving you know, like who's to say that in five years or whatever, there's not going to be another app that, like, takes over yeah, yeah, god, I hope not.
Speaker 4:I mean, I hope you do it again there's, I know I mean youtube has been yeah, we need to get on youtube um, I guess, platform yeah, we'll put this episode on youtube.
Speaker 1:Yeah, we're not filming this one, we're not streaming it, all right, all right but like I mean what?
Speaker 2:first it was facebook and then, after facebook, was like instagram are you on facebook with any of your businesses? I was, but I was having a company like upload for me on them but I'm not like big on yeah, I don't think unless I'm gonna like run ads. But I've never ran ads before, but I do. In the future I do want to run ads.
Speaker 1:Do you think, do you post everything on every platform? I try to.
Speaker 2:You try to, but then a video, let's say like, for example, a video that would go viral on Instagram probably wouldn't go viral on TikTok.
Speaker 1:Yeah.
Speaker 2:And vice versa. Even with YouTube shorts like it's, they're all like different in their own ways and like their algorithm wants different things to where like okay, sometimes a video in tiktok would do well on instagram yeah, it's not like, because instagram wants like honestly reels. Like they reward, like really dumb videos. Like they're all like quick, little, like cutesy viral videos that are like 10 to like 12 second long yeah seconds long but like my long form content on tiktok does like really well.
Speaker 2:They're like three minutes long but like an instagram reel if I instagram does not like long videos at all. Yeah, like all of the like the reels I've been trying to post have been like super short, but it's like stupid, like I can like post a photo with like my snake or like a video with my snake for two seconds and then just have a text on screen and then yeah.
Speaker 1:So if if someone was to ask you how, what's a good way for me to build my social media, would you like recommend posting consistently to all platforms, or would you recommend like shorter form content to a single platform and just stay consistent on that?
Speaker 2:Yeah, that's a pretty, pretty loaded question. I personally would try to focus like on one platform but you can like cross, like cross.
Speaker 1:Yeah, you can still cross because it's not much effort, right, it's really not. Yeah, like if it blows up, it blows up.
Speaker 2:But like I would personally like focus on like. When I first started I was like only focused on instagram, you know. And then so when I was doing instagram, that did really well with draco's account, and then I moved to tiktok and then I was like consistently posting on tiktok and then, yeah, it would cross. Well, I was like consistently posing on TikTok and then, yeah, it would cross. Well, that was like when Instagram was more into like photos.
Speaker 3:Yeah, like there was no real, I feel like.
Speaker 2:Instagram is getting back to that, to just photos. Yeah, okay, like carousel.
Speaker 3:Yes, like my carousel posts have been in the text on screen.
Speaker 1:Yes, I don't have the patience to make those.
Speaker 2:I know.
Speaker 3:It does. It takes me like an hour.
Speaker 4:I see you do them and I'm like, oh my God, there's a lot of work that went into this. There's a lot bro.
Speaker 1:It's like a seven slide thing.
Speaker 2:You don't even need like crazy photos, like they don't need to like be professional.
Speaker 1:No, no, they don't even have to be relevant.
Speaker 3:No they don't have to be relevant Just like it just has to's like a full-blown, like powerpoint. Yeah, for real, I'm like no point that's what it is, but I like it because it's like some days I don't want to talk to my phone and I'm like no yeah, see, I'm I like that I'm like I could ramble, I could like if I I'm a fucking yapper certified and assertive
Speaker 4:oh, he has a mic in front of him. Take it easy on here. Rated E for everyone the other crazy thing is like you're not just like, you don't just have like one account on Instagram, like you got like multiple. Yeah, you have so many, so many.
Speaker 3:I can't even also, let's talk about the fact that you do everything for all of everything I outsource.
Speaker 4:I don't do, I can't but like you, when you say you outsource, you're talking about like like you yeah.
Speaker 3:I, yeah, I outsource things, like you literally package all your wolf snacks stuff actually, and you put your like family to work, which I love everyone's working. It's literally like a family business, yeah.
Speaker 2:I'm literally not kidding when po I keep saying literally but I'm actually not kidding. I'm not kidding when I'm like, oh, it's like it's a family business and a lot of people don't believe me because I think our social media presence makes it seem like we're not yeah like on wool snacks, it just really. I mean, we just have so many followers and like people think we're a really big company and like I, I just I was shocked I was shocked when I you were like, yeah, we just do everything ourselves.
Speaker 2:I'm like that's crazy yeah, a lot of people think like I outsource that and you respond to the emails I do the emails are either yeah, it's like me, like her fulfillment emails because celine is customer support 101, you were talking to me directly, like someone else calls and she just switches her hat.
Speaker 1:It's like customer service hello, can we speak to the ceo?
Speaker 2:switches her hat, ceo yeah, no, I yeah, I do well, yeah, I do a lot so, okay, so, and all of your accounts and all of my accounts. Yeah, so I have multiple tiktoks, or I have like the Wolf Snacks TikTok and then Celine Sales TikTok and then I have Celine Sales Instagram, YouTube, and then I also have Wolf Snacks Instagram, and then I have Draco the Doby Instagram.
Speaker 4:And they all have like a lot.
Speaker 2:They're over 100,000, right, All of them over 100,000. Except for Wolf Snacks.
Speaker 1:But yeah, wolf snacks is getting up there right. I guess wolf snacks is kind of a good um like I don't want to say experiment.
Speaker 2:But like now, you're like almost starting new right, yeah, you're starting fresh with the new account and it's like you're working on building it up looking at like other um, pet, like, pet business accounts and it's like really, really hard to create engaging content as a pet business on your business account like. I'm always like thinking of like new ideas and stuff to post especially for like like if you look a lot like a lot of like it doesn't have to be a pet business, but like a lot of business accounts in general like that's selling a treat or like a collar. If you look at their instagrams like it's not very engaging, it's just like here's our product. Yeah, here is what you know, but it's not like people like to see, like behind the scenes well, it's because they have a social media person that's doing that for them.
Speaker 1:That makes you know what I'm saying outsourcing you guys, that's not good.
Speaker 3:Outsourcing, right, okay, but this, yes, this also plays on something that I think is like so important, especially like moving into the future, is people buy from people. They don't buy from like companies. And that's why you are as successful as you are is because, like you are so authentic, you do show the behind the scenes. Like we're not buying from wolf snacks, we're buying from Celine. And why am I buying from Celine? Because I know that no one invests more time and research into what you feed your dog, right? So, like I'm not going to put that much effort into, but I'm going to buy your snacks because I know that you've done all of the research on this topic, because that's like your thing, that is true, you know.
Speaker 3:So people, when they buy from Wolf Snacks, they're buying from you because they know you and they trust you and they feel like they have this relationship with you. So, like people who are in the process of growing businesses, I feel like and I was kind of in this place too I was like I want to be outside of my business, like I just want, you know, the everyday trainer to be able to like run without me. And then I like made a switch where I was like no, like that's what it is, you know, like I am my business. People come to me because they see me, they know me, they trust me. You know, and I feel like that's a huge part of why you're as successful as you are dude, you could literally start selling socks yeah it
Speaker 2:is like a straight. I think nowadays too, just like with how, like economy wise and like consumer wise, like people are a lot more like consumer conscious and like more conscious about like what they're buying, like where things are, where things are coming from, yeah, you know, like back then good, we're making progress, people we're making.
Speaker 1:We're caring about some good things.
Speaker 2:We're caring about stuff, right, but like back then, like I don't know, when I was like in high school, I didn't care where I was buying.
Speaker 1:You know, like my dog like yeah, I was in petco. I was like oh on sale you know and like I, was.
Speaker 2:I didn't know what I was feeding my dog I mean I was obsessed with nutrition. I really like, enjoyed, like reading ingredient labels and like doing research about it, but at that time there was also not a big like nutrition wave in like pets. Yeah yeah, for sure I'm very conscious about, like what we were feeding our dogs yeah, at that time, no, not at all, or even like your dog trading business right.
Speaker 3:Like I've talked've talked to Tomo. I'm like I'm going to send Muffin off to Shane.
Speaker 4:She can't go live with.
Speaker 3:Uncle Shane. But you know you're able to sustain trainers because people come to you, because they know you, because you show up every single day and you're like, here's me training dogs. You know, if I'm going to send my dog away to somebody, I want to send them to Shane, the person that I know does this 24-7. This is your special interest, yeah for sure.
Speaker 1:It's just the change that's happened. Right Back in the day, it was like you were always separate from your business. I wanted the business to be like you were saying, but that's how it was back in the day, it was always who knows the fucking owner of truck it yeah, I don't like, no, like, we don't know these people right and so nowadays like it's changed drastically and like support small businesses absolutely.
Speaker 1:And then if they see you, you know like just not being an idiot, like it's not hard to just be authentic and be kind and be nice and be fair and have self respect and do those types of things. That's not hard shit to do. But when you do that it's like okay, well, these two people offer the same thing, but this guy doesn't fucking talk shit about a hundred different people on his platform all the time. I think I'm going to go send my dog to this person. That shit matters nowadays. Again, dog training very oversaturated Hell. There's a lot of people making treats so many Right. Like there's a lot of people making shirts Like it's oversaturated, but like you have to figure out a way to stand out.
Speaker 2:Yeah.
Speaker 1:And like, thankfully I mean not thankfully, but like, like a lot of people make it easy to stand out when you're just kind, caring and honest about shit, right, Like some of my best videos are always the videos where I'm like hey, like I did this really wrong back in the day, like I taught Zeus the e-caller incorrectly, and some of those are some of my best videos because they're like wow, that's real, that's honest Admitting mistakes yeah.
Speaker 1:You're accountable, like you've learned Right, learned right and people like that's a real thing, that's very relatable, yeah that's what I want to see. If I'm gonna go work with somebody like I think a lot of people, they don't take advantage of it and social media is just like it's so good for your business or it could be so bad if you're on there acting a fool, trying to troll everybody and trying to like it's a double-edged yeah, like you could be.
Speaker 3:You could be pushing people away, for sure I also feel like it's kind of like a master class in self-reflection, because you're have to consistently point your phone at yourself and talk you know, and it's like yeah, like you have to talk about things and show up every day and you can't like hide behind that you know, like especially audiences I feel like can read through the bullshit.
Speaker 3:So I think people aren't able to grow authentic audiences because they are kind of like scared to like do the work on themselves a little bit and like show up in that way, you know it's like difficult to like.
Speaker 2:Not everyone is fit to like. You know, talk in front of a camera all day. Yeah, editing is also another thing. Um, it's a lot of work and I get that.
Speaker 1:I get that. I just feel at this point it's like, if you want it, bad enough yeah, you could learn, you're gonna learn and you're gonna get uncomfortable at first, but you're gonna try to keep pushing and I think that's what separates people For sure.
Speaker 1:Some people it's too cringe, I don't want to do it. Okay, that's fine, but like the next person who's willing to do that stuff is going to push through it, right. So, like I used to say that, like not everybody's a social media personality, like not everybody is like like this, but then I'm like well, fuck. Like at some point it's like well, why aren't they?
Speaker 1:yeah maybe because, like, they're not trying to do it. I mean, right, like you weren't good at videos when you first started and nobody was. I feel, yeah, I feel like we get better as we keep doing it going.
Speaker 2:But I think it's like like when people they're just like a lot of people do self-doubt their self like on sort especially the beginning, but eventually you get better at it.
Speaker 1:The people will do that for you. Guys, don't do it okay, the people will do that for you. You don't need to self-doubt, okay yeah, and it's like a.
Speaker 2:It's like a very interesting times that we're living into because, like so many people, are able to grow businesses just from social media, like without social media like it's crazy.
Speaker 3:It's crazy you wouldn't, have a dog like it's insane.
Speaker 1:Like you've never run ads before I've never ran a single ad not for wool snacks, but I've had had like influencers and stuff but they're just like yeah, that's a little different, yeah, that's more organic, yeah, yeah but um yeah no, no ads yet at least you haven't had ads either.
Speaker 3:Yeah, I mean, I think that just speaks on the value of social media.
Speaker 1:Yeah, but again, you guys, it does not happen overnight, like I know. Like a lot of people, you may hear this stuff and it sounds good and enticing, but like there's so much work that gets put in to getting to that point for sure, and that's the part, like a lot of people, you guys just didn't see that. You didn't see my videos back in the day with no fucking views and likes like, yeah, but like it could get there. I don't think I'm a god gifted talented dog trainer. I think I became talented because I started doing it a lot and working really hard at it. But nobody's born a gifted dog trainer. Nobody's born gifted at social media. Like it's stuff that we learn and we do and then we just get better at the more we do it yeah, it's definitely a skill.
Speaker 2:And then also, too, like I see a lot of like people starting like, for example, like when I first started wool snacks, I literally thought it was gonna be so easy and I, after I started wool snacks, there's a bunch of other brands that like branched, like we do have a lot of people like that are copying, like it's bound to happen you know, but I don't think people understand, like how difficult it actually is to like get where we were at. Like people just see, like, oh, wool snacks.
Speaker 2:Like she has a bunch of followers on wool snacks, like she blew up right away, but like there was so much trial and error and it's like, so like I'm giving something to your pets that they're eating, like that's such a big liability on me and like, and my face is like slapped on it yeah, so it's like I'm so meticulous about like quality control, like every little thing is like to a t and I like we got it down, but it wasn't like I didn't like learn it overnight copy and paste, huh.
Speaker 2:You know it wasn't like.
Speaker 3:You weren't just like oh, I'm just going to start a brand.
Speaker 2:No, it was so hard, it was so difficult, and then, especially with the supplements too, and then our slow feeders. It costs so much money to create and design a slow feeder, and from the molds to talking to a supplier and it's quality, oh yeah, let me, oh yeah, let me tell you I picked it up today and I was like they're great.
Speaker 3:No, but like I know that that is not easy like how many samples did you have to go through to get one that you liked? And also you have to like spend money, yeah, on the mold, so expensive it's not, not a cheapy little.
Speaker 2:No, it's a lot of trial and error, a lot of R&D, a lot of paperwork on the business end of things, and it's difficult, it's hard.
Speaker 1:And you guys we say this not to scare you into- not trying to do this stuff. We say this to try to get you to commit to not quitting, because this is what the fuck could happen if you don't quit, right? So, like I know this stuff, you're like well, fuck, you just keep telling us how fucking hard it wasn't, how hard it is, but it's like, yeah, but like if you keep pushing past that you could get there I'm just trying to be realistic, like I can just sit here and tell you guys, it was like the easiest business venture ever and, like you,
Speaker 3:know, I also remember, like when I was first starting selling leashes one item, one skew. One leash one color, one color, literally one thing.
Speaker 1:One ring to whirl them all. Lord of the Rings.
Speaker 3:We were like my nerd.
Speaker 1:Who's a?
Speaker 3:nerd now.
Speaker 4:Lord of the Rings is cool. There's a Harry Potter book. I was calling us nerds earlier. Who's the nerd now?
Speaker 1:I'm a little nerdy, but I think Harry Potter is next level.
Speaker 2:I'm like Marvel nerd.
Speaker 3:Lord of the.
Speaker 1:Rings the nerd.
Speaker 3:I feel like Lord of the Rings is more nerdy Lord of the.
Speaker 4:Rings is sick take it easy, my one leash.
Speaker 3:One color, one leash so I was like doing all the fulfillment for that, and then I would have like 20 boxes of leashes delivered to my house, you know, and it's like our dog training business turned into a leash fulfillment business now and now it's like a factory of like. Okay, we have to tie these little tags on the leashes and then wrap them up and then put the card in and then ship them out, and it was like a whole ass operation and I was like I'm not doing this, like I have to outsource this.
Speaker 2:I can't have my trainers be like well, that's just the front that's just the store, yeah, so I was like I need hack and ship, yeah.
Speaker 3:So I found a fulfillment center and we did yeah, and I did that whole thing. And then they're like, okay, we need like a skew for each of the items and I was like what the fuck is?
Speaker 2:it. What is that you know?
Speaker 3:and then you have to like organize one, you have to like organize the whole thing and it's like a whole ass operation and I'm like, damn, this is like not easy, you know. And that's another thing that people are like I want to sell leashes and I'm like best of luck, that shit's hard, yeah, but I kind of like, when things are hard like that, because I'm like nobody's going to do this, I tell that to Toma all the time, like when we're trying to figure out something and I'm like oh no one like this is such a pain in the ass, you know, yeah, it's like the same with the treats yeah, nobody's gonna keep pushing like
Speaker 2:you know how hard it is and you're like, yeah, best of luck in the beginning, I was literally before we like hired actual people to help like like my family members yeah like actual people, actual people um my aunt, my aunt and my nanny when I was a child.
Speaker 1:That's so funny.
Speaker 2:That's good, though, man, you put your people on Exactly, but no, it was like hard, I was like cutting meat.
Speaker 1:Oh shit, you know I'm like cutting meat. I still see you packing boxes and shit, I'm packing boxes.
Speaker 2:I am packing boxes, but like I was like cutting meat.
Speaker 4:You're doing everything like dehydrating.
Speaker 3:Yeah, dehydrating, we had to like buy our dehydrators.
Speaker 1:It was like very expensive, they're not cheap. Yeah, I thought I was gonna get like the little, tiny, small ones and then you do like one treat at a time. Pablo comes and steals it. God damn it. An hour's worth of treats literally like chick was like.
Speaker 2:We need industrial dehydrators and I was like we, can't like we. We need electric, full electricity for that.
Speaker 4:Like it's not just a normal plug, it's like a two 40. Yeah, exactly, it's not a one 20 volt.
Speaker 1:It's a two 40 connected to the it does our electricals.
Speaker 2:Yeah, no. So it was like it was hot, Like just every little thing was just so difficult.
Speaker 3:Do you have them here or do you go and do it somewhere else?
Speaker 2:We do it somewhere else.
Speaker 3:Okay, there's no way, our we can't.
Speaker 2:We don't have electricity for that to power that. Yeah, it's just so. What was that? Was that my little brother yelling? He's playing games?
Speaker 4:he's playing games with his little friends, but yeah, no it was like a lot.
Speaker 2:The. The machines are expensive, they break down often. It's like it's never ending like I'm always pumping out treats, always cutting me, always there's like, it's like a whole thing yeah it's a whole.
Speaker 3:I can't believe you like, cut the meat sweet, like that's great. I like that. I feel like that's why she's so humble about it.
Speaker 4:Oh yeah, for sure you know, if she had people doing it.
Speaker 1:The whole time, I think you know started from the bottom. Yeah, you got fucking fish in her hair and shit with your nails.
Speaker 2:I have like my hair tie. I'm like fucking chopping me. I still actually do the fish stuff still.
Speaker 1:But right on yeah, it's, it's hard yeah, no, but that I mean it's just part of it I think that's like with everything, though, like you have to start somewhere. But this is where, too, like you got to do your nine to five and then put your time in in your five to nine after that. Right, like some people, like you have to do that. Like you, you need money to make money.
Speaker 1:Yeah right you can't just like oh okay, you know I'm a jump off the deep end type of person just do it like no no, do your nine to five and then put your time apart for your five to nine, like that is yeah, that is the way you can do it.
Speaker 2:Yeah, like I started before, I was like doing the tech stuff. I was like a kennel attendant, so I was like cleaning shit, like my job was like cleaning kennels, that was it yeah. I was just like potty, but yeah, that's I don't know.
Speaker 1:I feel like you have to start somewhere and that's kind of I don't know it, just yeah just try not to settle guys if you have, if you have passion, like if you have legit passion for something, like push for it, like push for it, don't fucking sit here and just you know, do your. Like if you've got passion for what you do, you know, keep know. Do your like if you've got passion for what you do, you know, keep doing it. But like if you feel in your heart something else is pushing you, that would fucking follow that shit you know if it fails, let it, and then fucking try some other shit and keep trying yeah, yeah those like live, laugh, love things, things we need, like Shane quotes Just text, just try harder, just be better.
Speaker 1:Just be better, make it look good Be better, try harder. Be more fun who beat you.
Speaker 4:Don't settle, it's funny.
Speaker 2:Oh man you didn't win who beat you.
Speaker 1:Oh, that's what you want you wanted empathy, I'm just kidding. I was like no, what the fuck happened? I was about to go yell at a judge or some shit.
Speaker 4:Like how the fuck did she lose Higher trial, higher trial, higher trial, yeah.
Speaker 1:So you guys see it differently. I saw it as like oh, I'm gonna go talk to this fucking judge. How the fuck did she lose, Like she should not have? Fucking lost.
Speaker 1:I was more like a do better, like hearing that shit helped me and I was like, fuck, you know, like someone's talking in my ear because like I didn't have like older people in my life that were like, hey, you know, try hard, do this, do that, you know. So like being able to be surrounded by those positive quotes. It was corny as fuck, but like man, like you read that live, laugh, love long enough, you're gonna start feeling some live laugh love, you're gonna start feeling it right.
Speaker 1:So, like, that's why I try to say this shit, because, man, like, sometimes you just hear it and you're like, oh fuck, you know what, like, if you hear it enough, you're gonna believe it. I think so, you know. But yeah, this shit's a little corny sometimes but it's part of it.
Speaker 2:You know, I don't think it is at all, because, like well, I feel like it when I'm making the video this shit sounds corny. No, like my mirror, like I like write out, like the better it gets.
Speaker 3:No, that's cool let's talk about this. I was thinking about that today because I'm like listening to this, like uh, manifestation book in my car, right, and it's like you have to believe in yourself because if, if you don't believe, the universe doesn't believe, you know, and it's like talking about like that, but I it sounds crazy that shit matters no, it does, like you have to be delusional, yes, delusional crazy I am like it has to be crazy, yeah yeah, like it has to be yeah, no, for sure, I mean I do.
Speaker 2:Yeah, I write on my mirror like some, like crazy shit and like it does magically. I wouldn't say magically, but you put in the work. I put in the work, but then it like does happen and it's freaking weird yeah like when it and then when it is happening, I'm like, oh shit.
Speaker 2:I just like wrote this down not too long ago yeah like when we hit like x amount of sales on like we'll say that's so cool. I was like I was literally just like writing this down, like I wanted this to be a goal, and then now it's like true. But then like you have to do, like you also have to like live in the present, because I feel like we're always like looking for the next goal to where you don't like look back.
Speaker 1:Let me turn my mic off.
Speaker 2:Just Shane can leave now, I think. I think it's like hard to live in the present too, and especially when we're always like chasing the next thing. I think it's like hard to live in the present too, and especially when we're always like chasing the next thing, like doing the next goal, like writing down the next goal, like I always find myself Don't look at me. Y'all can look at each other. I always like find myself. I do it too, but like I always find myself.
Speaker 4:It's hard.
Speaker 2:It's hard, it's hard.
Speaker 4:I think every entrepreneur like the gift and a curse and then, like.
Speaker 2:I sit down and I'm like, oh shit, I hit my goal and I didn't even fucking notice.
Speaker 1:And then you're like not even that happy about it, not even that happy about it. I'm like all right.
Speaker 2:well, I hit that one. What's the next one? We can do more, Do better. Why do I?
Speaker 3:still feel empty inside.
Speaker 2:Oh, no, no, no no.
Speaker 1:I'm just kidding. It's tough. It's tough, you guys? No, but you do it.
Speaker 2:You got to stop and smell the flower sometimes, for sure, and it's so hard it's easier said than done, uh huh, but like living in the present is like something that I'm trying to work it's super hard yeah, because chicks always good to know other struggle with it for sure.
Speaker 2:Well, chicks always telling me too, like the next thing, like oh, we did this, like we need to do the next thing and sometimes I have to slow him down and I'm like let's just enjoy what we have, yeah, you know, and just like bass in a little bit, and then we'll move on to the next thing and eventually it'll come. Yeah, I think it's really hard for people that are always moving quick to like slow down do you think writing things down is important?
Speaker 2:I do. I have. I'm very like type b, like it's actually really bad to where, like I just don't plan anything, like I don't plan my content.
Speaker 1:Amazing. Yeah, I have fun with my people, yeah.
Speaker 2:No, I don't plan my content. I talked to a lot of creators, especially when I went to like SuperZoo that like big dog thing yeah. But yeah, I was talking to a lot of creators and they were like, yeah, like I plan my content, like this is what I do, and in my head I'm like, holy shit, should I be doing this too? Like is this going to be beneficial? For me, but every single time I do write my content and try to plan things out, it just never goes it just always falls apart.
Speaker 2:Every gotta be organic it's gotta be exactly, and then so like I do write things down but like um, I guess I try to kind of like plan my week, if anything, and then I'll like plan my goals for like that month, but it's very loose yeah, but you're writing down like big goals and big yeah, like every year, like I'll do like a. What do I need to work on this year?
Speaker 2:type of thing and I think that really helps. Like I have a binder and it's literally like typed out like what do I look like, like I don't know. I feel like a part of like manifesting too. If you really want to get like down that path, like it's like what is selene doing at this point that would like in five years from now, let's say, right, like I want to own this, I want to do that. Like how is that person in five years? Like how is she right now?
Speaker 3:how can I like embody the person that has these things?
Speaker 2:yeah, like right now, though, because it's not going to change unless you do something about it right, you know, yeah, I'm also a really big procrastinator too. That's like my like. That's like my really really bad like like, my horrible like thing about me is like I procrastinate so badly and I think this is like helping me a little bit. Yeah, yeah, chick's gonna listen to this and he's gonna laugh, he's gonna be like this bitch, procrastinates so much, but like I'm, trying. It's like hard like it's really, really difficult.
Speaker 3:You need, like, a little bit of pressure.
Speaker 2:I need pressure, yeah, yeah, because I'm just like, yeah, I'll just put it off for the next day, but like it's not going to change obviously it's like a pile of like clothes like I need to fold. You know I have so many other things to do that I like, but it starts there. You know, yeah, folding your laundry, you need to outsource that I do I just need someone to come fold my laundry for me I got a lady I got a lady.
Speaker 1:She comes and cleans my house and like I'll wash my clothes? Yeah, no, but I'll wash my clothes, I'll wash them and then, like I was, like hey, I'll pay you extra, oh, I send my laundry out in my life I can't.
Speaker 2:I don't ever want to do my own laundry again and it sounds horrible, but like it's so worth it. You have no idea, yeah, yeah, you can just like leave it on your porch and we'll come and get it.
Speaker 4:I'm telling you it's the best thing I've ever done everything oh my god laundry included
Speaker 3:that's no you're like crying how I think this. Listen, this is how I think about it. It's like okay, how I did the math on how many hours a week I was spending doing laundry, and this is when I had a house full of dogs. Okay yeah, blankets and shit yeah it was just me and I was like okay, I'm spending literally like 10 to 15 hours a week doing laundry no, yes, wild, that's wild but, I was.
Speaker 4:She was also super slow. Are you walking?
Speaker 1:the clothes down to the river and then like hands, screaming them in the river.
Speaker 3:But think how long it takes to like fold laundry, yeah, and like all the dog towels, like all of the laundry in my house like it was a full thing and I was like, okay, the math on, like how much time this is taking me to do laundry. Plus I kept breaking washers and dryers because of all of the dog stuff. So I was like I'm not, I am outsourcing this and I think I was paying like 150 bucks like maybe every three weeks and I was like done like.
Speaker 3:This is literally yeah, yeah, you know. So I I think about it like that is like okay if this is taking this much time, like what can I do in that amount of time that will like make me more money than the cost of this thing?
Speaker 1:well, your peace of mind is worth it too. Like say you took a pay cut and like you were losing a little bit of money, but at least you weren't stressed the fuck out about having to do hours of laundry like yeah I think that's worth something too. You know like, even if oh yeah even if the math, didn't math.
Speaker 1:At least you're like okay, well, at least I could fucking breathe yeah, at least I get a break. I get a break you know, and then, of course, ironically enough, you then have more energy to put into something else yeah and then that thing starts to grow, like it yeah, I'm hiring a laundry no, do it.
Speaker 2:It's literally the best actually, I actually might, but like, yeah, it's like just one of those things that I'm just like, I'm just gonna procrastinate, yeah yeah, just do it, but you need to write that down.
Speaker 3:I will not procrastinate, that's actually so ironic she's like I wrote that I forgot to write that down this morning I'm a person who gets everything done on time, literally doesn't rush. Yeah, yeah, no I didn't even write it. I used to, but my hand wouldn't let me I used to journal like every day and I would write about like where I'm at now you know, and then I go back and look and I'm like whoa, that's crazy. I like that yeah I used to.
Speaker 2:I didn't. I used to not I didn't journal, but like looking back on my goals back then, and seeing them now is crazy. I have screenshots of my social media growth year by year and it's actually insane.
Speaker 1:Yeah, I must be type C because I don't write shit down.
Speaker 2:Type.
Speaker 1:C, type C person. We got a type C.
Speaker 4:Yeah, I think it might be a special category.
Speaker 1:I write that shit down in my head, we're in the same boat, yeah I got toma a journal for his birthday, that's dope, there you go
Speaker 4:that's cool the only thing that's been written down in there is like van measurements, dimensions, and yeah, we're building out our van. I got like this panel that's funny, yeah yeah, no it's.
Speaker 2:It's hard to stay organized because I have so many moving parts. Writing things down helps a little.
Speaker 1:I thrive in the chaos. Plan your sessions with your dog. What are you working on, Shane? I'll let you know.
Speaker 4:I'm going to get my dog dressed and I'm going to figure it out.
Speaker 1:I think, there's power to being organic. In the moment. There's absolutely dude, absolutely someone.
Speaker 4:But like some of my best fucking yapping videos, like I do it all in one take and I just fucking but it's kind of yap it out, you know it's kind of funny that like you don't organize things like that, but then on on the flip side, like you know, meg like writes all this stuff down but she's like just take the take, the jump versus you were like nah, keep your nine to five and like have that security.
Speaker 3:Oh, I will have $0 in my bank account and I'm like it'll be fine.
Speaker 4:Yeah, it's kind of interesting Cause those are like conflicting I think it's circumstances right.
Speaker 1:Like I couldn't, I couldn't quit. Yeah, I had rent, like I was moved out at fucking 18. Like I had rent due, like I just couldn't quit.
Speaker 2:Yeah.
Speaker 1:You know. So like that just wasn't in the cards for me.
Speaker 3:But Nah, but like she's in the same, like she would be like in the same. I think, like the pressure of like, see, kate's with me, kate's not with me.
Speaker 4:We'll have like bills to pay. She didn't do this before though.
Speaker 1:Like even if you had a partner, you would still be like, hey, I just quit my job, I know we have no money.
Speaker 3:Yeah, for sure.
Speaker 2:You don't think that's a little disrespectful to the partner? If I was, your partner.
Speaker 1:I'd be like hey, can you communicate that with me before you fucking just take out our income.
Speaker 4:No, she's not saying like don't communicate, but I don't think that's what it's about. It's more like whatever you communicate with your partner, but you take the leap.
Speaker 1:Like yeah, if the circumstance allows it. Well, what made you stop?
Speaker 2:doing your original job.
Speaker 1:I started making the same amount money dog training as I did construction.
Speaker 2:So once I started doing that amount of money dog training as I did construction, okay, so once I started doing that, that's when I was like okay if I stay here, but did you feel ready taking that leap?
Speaker 1:I felt more comfortable knowing that I was making the same with construction. So I was like, if I don't make any more money, at least I'm happy he didn't just gamble, At least I'm. But I couldn't, bro.
Speaker 2:I had a partner If it didn't go well though, were you able to go back to construction if you wanted to? Yeah, for sure, I mean. Construction doesn't go anywhere, for anybody, right.
Speaker 1:But I had a partner and we were living rent to rent and I couldn't just be like, hey, babe, by the way, I don't have a job anymore and I know we can't afford rent for the rest of the month, but I'm going to try to get some training clients clients like that wouldn't be fair to her. She'd be like, are you fucking stupid? Like why wouldn't you talk to?
Speaker 4:me about this. It's just funny because in my mind, like that mindset that you have would suggest that you would like journal and like plan stuff.
Speaker 3:You know versus like the versus like the jumping, yeah, okay, so like when we moved out here like I didn't know what I was gonna do. Yeah, I wasn't made. All of my income was coming from training board and trains and lessons and boarding dogs.
Speaker 4:She just created a whole new business like while you had some money right and like no, I literally had nothing you had no money.
Speaker 3:No, how are you?
Speaker 1:paying your car payment.
Speaker 4:I she started. She started, she started building websites. No, I started, but you had somewhere to live. Then though, right, no, your van, yeah, I mean unfinished van.
Speaker 1:But like still somewhere where, in case like yeah, you know what I?
Speaker 3:mean yeah, like once you have rent. I mean I have like friends that like won't let me be homeless or you know. But I guess where I like come from with that is like I know myself and I know that I'm gonna make it work yeah, the pressure makes diamonds, yeah, well, now you guys have two routes to go.
Speaker 1:Okay, you could just quit everything and gamble or you could do your nine to five and then do your five to nine I did the night, I did the nine to five yeah, you know, it just wasn't, but it's good for people to see two different paths work out though, yeah, yeah, and then like yeah, do what works for you.
Speaker 4:at the end of the day, everyone's circumstance is so different, you have to.
Speaker 1:Especially nowadays. They say being a woman influencer is the equivalent to a guy trying to be a rapper. You haven't seen that meme.
Speaker 4:I've seen that meme.
Speaker 2:I've seen that meme you may be right about that the equivalent to a guy trying to be a rapper. That is not wrong. Yeah, about that guy trying to be a rapper, that is not wrong. But yeah, no, that makes sense, though I mean you guys both have like two very different paths, but you guys both made it. You can still get there.
Speaker 3:But also I will say, like I kind of I've realized already that making money was not difficult, you know, I guess.
Speaker 3:So like I think that's a new thing that when you get into becoming an entrepreneur like you have this mindset that like making money is hard or that like there's a lack, you know, and so, like I will say, I already, like, did make a lot of money in my dog training business, so I knew what I was capable of, you know. So I think, when you're going from like a nine to five, a steady paycheck to like, oh my gosh. I have to pay my own bills. That's a different jump.
Speaker 1:you know For sure I still don't feel comfortable.
Speaker 3:People are like oh, I know, and I talked to you about that.
Speaker 1:I still don't feel comfortable, like I don't think any. I don't think Like, do you, do you Like you're like, okay, I'm settled, I'm set, I'm good, right.
Speaker 2:No, I don't think I'd ever feel like that it's fucking hard. But that's what it is about, like entrepreneurship and business ownership Like I don't think you'll ever have like that stability.
Speaker 3:Unless, like you're coming is in their investments. Like I was like listening this business podcast and he was like I was standing in my like six million dollar home and got a call from like my accountant that I had no money in the bank and no liquid yeah, and I had to do payroll the next day. That was a hundred thousand dollars what is she just eating?
Speaker 2:what are you eating?
Speaker 3:okay, well, she said cheese, danish. You know so he would like. That's true even at like that level where you're like making that much money, like there's still that, like, oh shoot, I have to run payroll tomorrow and like, yeah, you know all my money's just that's why I got cash.
Speaker 2:I got cash saved up. Well, you have to save too Like, you have to be like.
Speaker 1:I got my, I got my emergency stash of cash in case like yeah fucking shit hits the fan with digital currency or some weird shit, I'm like, okay, I got some.
Speaker 3:Oh, you got cash six feet deep if.
Speaker 1:I tell you, I gotta kill you if I tell you I gotta kill you.
Speaker 2:I'm paranoid. Yeah, it's hard business ownership. There's no like I don't feel. I mean I don't think I'll ever feel like secure. Like you know, I think it's always like a rollercoaster ride.
Speaker 1:I know we got questions. Do y'all want to get to the questions? But first I want to ask one last question. So what do you, what do you feel is next for you in your whole endeavors? Like, are you feeling? Like, like, do you have any new projects that you're thinking of?
Speaker 4:or yeah, anything of that. What did you write down?
Speaker 2:or we're working on. I'm not well. I'm not going to close them yet because they're not complete, but we're working on. I'm not well.
Speaker 1:I'm not going to close them yet, because they're not complete, but we're working on two other businesses.
Speaker 2:Oh nice, nice, yeah, all in the dog world dog realm, of course, or pet realm, um. So that's really exciting. That's so exciting of my time I'll tell you guys. You guys don't even know what it is, I, until I'm ready to announce, like what it actually is. But yeah, so we've been working on that and that's been like insane and really fun. And then for wolf snacks, we're just I'm just like creating a lot of like new trees.
Speaker 3:We have another box launch coming up next week on friday?
Speaker 2:oh yeah, farmer's market box, so that'll be really cool. Um, and yeah, like mainly just, I think I've just been like trying to bring in different and like unique items on.
Speaker 4:Wolf.
Speaker 1:Snacks and just always like kind of growing that side of things, because like there are a lot of other brands that are just yeah, and with all this too, I just thought of it and all the shit you're doing, you just got a new foster dog too. I did Snoopy. Yeah, that's crazy. Yeah, I know.
Speaker 2:I just fucking insane, I Snoopy.
Speaker 4:Yeah, that's crazy, yeah, I know, I just fucking insane.
Speaker 1:I'm just doing everything. Do so much. I couldn't say no to Snoopy. Yeah yeah, we have so many things, do so much. That's crazy man.
Speaker 2:Plus the training too.
Speaker 1:And they'd be like oh, Celine just got lucky, She'd be training her dog twice a week.
Speaker 2:Yeah, she'd be a club.
Speaker 4:yeah, no, it's, it's a lot but I think everything is just and you like never don't show up, like you're always there I'm always there a little late, unless a little, always late I'm on time.
Speaker 1:What are you talking about? Whenever I get there, it's my turn I mean, you're not wrong, you're not wrong I am on time.
Speaker 2:When you're important, people will wait we'll wait yeah, that's funny, that's funny but uh, yeah, no, just business I feel, like I'm always doing business stuff and then also um social media that's like takes up my whole entire life, and then the pets. I have like no free time for anything else it's either like working on the businesses doing animal stuff, training or social media so do you also not have hobbies? Dog training is a hobby. What are you talking about?
Speaker 1:oh well, see, that doesn't fucking count, how come that can't be my hobby she's not a dog trainer that's not fair.
Speaker 2:I'm not a dog trainer. That's not fair. I'm not like training client dogs. I don't know how to deal with them.
Speaker 4:Also, she's got the reptile, she got other things going on. Yeah, is that a hobby though?
Speaker 1:cause you make money off of it, right you're? Also a very good dog trainer, thank you, I appreciate that reptiles are a hobby sometimes she don't listen all the way. I don't, I don't.
Speaker 2:I don't know my lefts or rights either, apparently right turn, those are details.
Speaker 4:I am just a girl. I am just a girl. The right turn, those are details.
Speaker 1:Other left no, it's interesting though, and like I've known you for a long time, but like, just like doing this, talking with you throughout the sound, like god damn, you do a lot of fucking shit yeah, you really do you do a lot of fucking shit.
Speaker 2:I actually didn't realize it until I started talking right I'm like oh shit, the list is going on.
Speaker 1:That was a trick question when I was like what more do you have in plan, I was gonna think I'm like oh shit, the list is going on. That was a trick question. When I was like what more do you have in plan, I was gonna think I was like maybe she's like oh, no, I'm good. And then you're like oh, two more things, two more businesses yeah, no two more big businesses too they should be, maybe even bigger than wolf snacks we'll see.
Speaker 4:Let's wrap this podcast up.
Speaker 2:I want to hear about this. What?
Speaker 3:is it? What about you shane? Yeah, any new what you got going on oh, he content he's happy man.
Speaker 1:This little foster dog's been taking up some of my time. Um well, celine got a foster dog too yeah are we gonna talk about the difference of quality of talk, it is or are we just gonna leave? That part out.
Speaker 2:I have like an end of life foster. He's like not doing anything. He wakes up and just potties and goes back to sleep.
Speaker 1:That's all he does no, I'll probably get another shadow program in the works pretty soon, in a couple months. I know Meg and I were talking about doing a joint one.
Speaker 3:I think it would still be good business. And then dog training side, couple months. Um, I know meg and I were talking about.
Speaker 1:Yeah, we've been saying that forever. I think would still be good. Yeah, you know business. And then dog training side just gotta make the leap. Yeah, I just gotta do it, huh well, we got a little.
Speaker 3:We the fires like that's when we were gonna do it in la.
Speaker 1:Oh yeah, that's right, huh and then all the airbnbs were no longer but yeah, no, I just want to keep my online stuff going and then being able to keep doing the foster dog stuff right now, nice, we'll see what happens. Oh yeah, we'll see.
Speaker 3:All right, I'm going to pull up some questions. You guys pull up your questions too, do I just choose?
Speaker 2:them or.
Speaker 1:Yeah, I don't. I would say like scan through and see like ones that we didn't kind of like go over already within the um.
Speaker 3:Okay, as an aspiring dog trainer, what are some ways I can get started? Shane this one's for you, not a trainer apparently not tap it out.
Speaker 1:The first and best thing you can do, if possible, is get a dog right get a dog to train the dog. I don't know where they're starting from, right like this is true.
Speaker 4:Wake up, brush your teeth where they're starting from right.
Speaker 1:This is true, Wake up, brush your teeth. But no, depending on where you're starting from, if you don't have a dog, get it. I mean, there's a lot of youngsters who are like I want a dog trainer, get a dog. Train the dog the best to your ability. There's tons of people with Wait for it.
Speaker 4:There's tons of people with wait for it, wait for it.
Speaker 1:There's tons of people with online communities with a bunch of information out there but no this is for real like my shadow program could run you a few grand.
Speaker 1:Not everybody has a few grand to start off for a shadow program, but you like there's so many patreons and online communities that a lot of good dog trainers have that you could start up right now. Right, like, you start doing that right now and then you would get some. You would get some uh education like that, and then I would start volunteering at shelters. You're going to be limited on what you could do, but those are going to be the dogs you train. Every, almost every dog I train is a dog that's either been from a shelter or a rescue or a backyard breeder, which all one of the same right Dogs with not great genetics. I hardly ever train purebred dogs. Hardly ever does someone bring me their well-bred, purebred Malinois and they're like oh, let's do this. You know for like my pet dog stuff. So that's what I would start out. I'd get a dog, I would train that dog and then I would train shelter dogs and then I would start training my dog at the dog park while I have business cards.
Speaker 2:And also I mean coming from a non-dog trainer perspective about this. I think also like being around people that are, like, very helpful. You know like, for example, I got to train with Oscar a lot in the beginning and he helped me with like a lot of my handling skills.
Speaker 1:Yeah kind of like not shadow, yeah, well, I mean but I think it's different because he wasn't helping you become a dog trainer though he wasn't.
Speaker 2:Yeah, he was helping my own dog. I mean, that kind of stems from get a dog.
Speaker 1:Yeah, so like even for me, like if someone just like doesn't have a dog or doesn't want, doesn't do anything, but they're like, hey, can you mentor me? Like it just doesn't work like that right like it's different if it's a client right.
Speaker 3:So like, yeah, you want to be around people who train dogs and stuff, but I mean try to find a mentor, if it's possible, yeah I think, getting hands-on first is yeah, so important a dog walker is also a good start for a lot of people yeah, just get your hands on dogs period uh-huh, I don't like that, though I think there's some people aren't honest about like that, though I think there's some people aren't honest about their dogs, and I think there's a lot of risk that goes in with walking people's random dogs that you know nothing about.
Speaker 1:Um, a lot could go wrong very welcome to the dog training world, but if you're working on at a shelter, a little less risk you think?
Speaker 3:I think there's more risk at a shelter. I think it's pretty sketchy?
Speaker 1:I don't think so. I'm talking liability risk right, like if something happens to that dog at the shelter, you're probably not going to get sued.
Speaker 1:Right, but if you walk in a dog and you don't know how to handle dogs and this dog gets reactive or a dog rush up. Like there's so much liability if you don't. Like nowadays I'm good at handling dogs and off-leash dogs, so good at handling dogs and off-leash dogs, so like I'm not worried about that right, but like if you're just starting out and you're green and you're learning to handle dogs, I would not want to be trying on people's dogs who have owners.
Speaker 4:Well, that's an interesting perspective too. I think. Like coming from like a californian, you know there's a lot no, no, no, but seriously, I'm waiting for it I'm listening. Well, there's a lot more off-leash dogs here than like.
Speaker 4:You know your perspective, like you started dog walking in florida and there's no off-leash dogs so you know, from her perspective it's totally fine yeah, and then yeah just start dog walking yeah because you don't see that it's very much a california thing because I used to get like when I would do my q a's, people were like why don't you do when an off leash dog rushes your dog?
Speaker 3:And I'm like why am I getting this all the time? And then I came out here and I was like what is going?
Speaker 4:on. But that's like super common, like in other parts of the world too, Like I don't know, California, like whatever, like East coast.
Speaker 3:I grew up in Montreal. Tons of offleash dogs like west coast Canada, same thing tons of dogs yeah, but I don't know.
Speaker 1:Your perspective is like Florida maybe I just never had that gators, or but literally though, like from your perspective, like that's not an issue yeah, I never even thought about that, yeah but yeah, that's the stuff y'all could do to get started you could dog training yeah that's a good one do you have any questions?
Speaker 2:selene. Um yeah, I guess this could be like for everyone. That's pretty. Opinions on working breeds becoming more popular as pet dogs, I think. Opinions on opinions on that.
Speaker 1:No I mean, I got it I got it. I just heard my opinion I mean true working dogs.
Speaker 4:Do not make it yeah, I don't.
Speaker 1:Are you implying that the working dog is no longer working and they're just a pet now? Or are you applying like?
Speaker 2:just like the breed in general yeah I feel like maybe this is more like a doberman thing versus like other breeds, but I think, um, I think that I personally don't have like a strong opinion against like pet dobermans, but I mean, for example, dobermans are very good watered down now and that's a very that's a different, that's a that's a whole another podcast.
Speaker 2:But I mean people like the doberman breed in general, like they were bred, bred to, you know, protect, and that was their main purpose. That was like literally all they were bred for. It was like just to go on like protect their owners or whatever, right, and there's a whole history behind that, I'm not going to go into it, but they are definitely watered down now as pets so it's harder to find like a working Doberman quote unquote. That's why, most of all the dobermans that you know, you see, nowadays it's like very difficult to even do bite work with um.
Speaker 2:So I feel like a lot of people do feel like it's like harming the breed as a whole because, there's no more working line dobermans and they're so hard to find nowadays and I I feel like that could be. I mean, dobermans are a pretty old breed but, like for mouths, I feel like one day, since they're more like popular as pets right now, they're're just going to be watered down in the future. Yeah for sure, cause no one's going to need them for that.
Speaker 4:There shouldn't, there shouldn't be like pet quality Malinois Like you shouldn't be imagine a pet quality yeah.
Speaker 1:Like they shouldn't be getting bred for that. Like to make them more of a pet.
Speaker 4:Like working dogs. You do see that.
Speaker 1:Right, and I mean in backyard breeding. I'd say I've never seen an ethical breeder be like yeah, I'm breeding these two so they're calmer and a better pet.
Speaker 4:For sure, For sure, but that's what you're talking about. Like you know, a good breeder is breeding a working line for the work, for the work right For the work or they have like a purpose yeah.
Speaker 2:So, I think that's good as being backyard bred with like poor genetics, yeah, and it's like this whole thing. But I mean, I think, yeah, I think that's more of like a doby question, because there are like. Another argument is like there's like show line american dobermans and those like don't do any bite work at all. Yeah, I mean, I'm not gonna say they don't do my work at all.
Speaker 1:I think that's cool you know, if they're, but they're like. I think every breeding should be into progressing the breed, whether it's structurally or um physically workability, like it should be the betterment of the breed yeah but not just as like all my working, all my working dogs are pets it's also interesting to see like the culture of dog ownership.
Speaker 3:like when I first started getting into dog training people, I feel like I had to like beg people to care about their dogs and now it's like flipped the other way, where people are like I want this dog for this specific reason, because, like these things, and I feel like people are doing a decent amount of research into it Almost like too much. Now, you know, when I get clients are like, well, I got this dog because of, and then they like list. Yeah, they like list. Yeah, they like list all the reasons. So I feel like because of all of the information out there, like if people are putting the research in to get a working line dog, like they're typically willing to put the work and money and time into them is that just me because they're're investing.
Speaker 4:I don't want to discourage anyone From getting a Malinois or any working dog, because at the end of the day, sometimes you just gotta start. You need your first working dog.
Speaker 1:If you're getting a working dog, get it for the work. If you're getting a working dog.
Speaker 4:Get it for the looks.
Speaker 1:Don't get it for the looks.
Speaker 2:Don't get it for the peck. I would argue that all dogs Are like looks.
Speaker 1:Yeah, don't get it for the looks, don't get it for the pet because of like, yeah, get it, get it for the way I would argue that all dogs are like well.
Speaker 3:Well, she worked hard a lot most like purebred dogs, are like working dogs, you know, like lucy they have companion dogs.
Speaker 1:They have companion breeds yeah yeah, get one of those.
Speaker 1:If you want a companion, yeah, yeah, but don't get a working dog expecting it to be a good pet. Get a working dog, expecting it to be a good working dog, and you have to make them a good pet. They're not good at being pets, they're good at being working dogs. If you want a companion and a pet, get that type of. Get a dog that matches your lifestyle, for sure, for sure. But, like I mean, you could do it like if they're in the shelter, they're in the shelter already.
Speaker 1:You know, so obviously, if I can, joe schmo goes and gets a mile off of the shelter like he's probably gonna turn it into a pet you know like yeah I mean, that's where they come and see trainers and we help them out facts right yeah okay, I got a question for you guys now so you can stop hearing me. Yep, how do you deal? Well, this one's kind of centered towards me, but I'm going to rephrase it so you guys can answer it.
Speaker 4:Shane Murray how do?
Speaker 2:you deal with it's all fucking specific as fuck. Specifically only Shane answering this question.
Speaker 1:How do you deal with critics? I'm going to just leave it as general as that.
Speaker 3:I don't give any energy to it, you know, because I feel like if I, you know, post a response or like anything like that, like that's what they want, that's what they want, you know. So like I don't want to like feed into that in any capacity, like I don't want to give you any of my energy, so I don't know if I have like somebody who's like frequently giving me hate, I just block them, yeah yeah, I'm really bad with that.
Speaker 2:I I mean, actually I take that back. I used to be bad with that and I used to like respond, but then chicks like stop doing that shit and I'm like fuck, you're right.
Speaker 4:So then I have to be the bigger person and it's so hard.
Speaker 2:I can sit here and be like it's just so easy to block and ignore the critics or the hate or whatever right, but it's actually like it's kind of hard sometimes. You know, we're all human, we can get triggered, but at this point I think I've just been doing it for so long that I just like ignore them now, or I don't even. Sometimes I don't even read my comments.
Speaker 1:Yeah.
Speaker 2:It's like whatever, and then I'll just like block you.
Speaker 1:Yeah.
Speaker 2:Because it's like you're on my page.
Speaker 3:Yeah, I'm like privilege revoked yeah exactly. Bye I was like. That's on you, bro. So it takes like, but it does take a lot for me to block you like. You have to be like, really, really. Oh yeah, I got a list.
Speaker 4:I'm like block.
Speaker 1:How many do you have blocked on Instagram?
Speaker 2:oh my gosh thousands, oh shit but actually it's good for the algorithm.
Speaker 3:I used to not block if you're gonna publicly like leave a mean comment, you're not adding to this space, that's true. So like I'm just going to remove you, that's like, don't worry.
Speaker 4:All her engagement is positive.
Speaker 1:Yeah, yeah, yeah Okay.
Speaker 4:No.
Speaker 3:I just like, so you post this video with the e-collar I'm like I wouldn't be friends with you so you don't need to be here. Basically is kind of my thing and it's my space at the end of the day. You know like yeah, and like something that I'll like say to toma all the time. I'm like that's embarrassing that you let that person get to you, yeah you know like that's so embarrassing. Yeah, I'm gonna hear meg like this random person got you mad like that's so embarrassing yeah, yeah, yeah.
Speaker 2:No, I do have like whole videos made about. It's like crazy, it's actually insane. But I think once you reach like over a certain amount of followers or this, like it's bound to happen like people hate on me for like the stupidest shit, and at. At that point I'm like alright, this is dumb. People already made their minds on certain things and there's no point of even going back and forth with them because they're not going to change their mind.
Speaker 1:And I don't care to change their mind. They don't want to listen, they want to be right.
Speaker 3:Yes, and I don't have enough time to go back. You're right. You're right, pal, you got it. Yeah, yeah, exactly, block.
Speaker 2:The only thing that I've like, taken personally, is like I read podcast reviews and that I was like, oh my god yeah, that was, that was a hard one because it's like I share so much to my podcast like stories yeah, no personal stuff yeah, they're like I cannot listen to this girl talk and I'm like okay, okay sorry, I guess, I'll just stop now.
Speaker 1:Yeah, no, that's tough that is hard, but there's.
Speaker 4:There's one more good question, and I think that's, that's it.
Speaker 2:It's um best way to find or build your dog community or like find people to like train with. Oh it's like, how did we even get here?
Speaker 4:that's what I mean. Like how did we even get here? Like how did?
Speaker 2:we get to this point like how are you guys, even in my house? Yeah, literally yeah I mean the networking is not easy it's not, it's hard to find like people I feel like if you get in with like someone, then they, they're like this person is cool and then they can vouch and also the when you go to like, let's say, train with new people, like be helpful.
Speaker 3:You know, yeah, like be helpful.
Speaker 3:Listen, help clean up, like literally just help yeah, or even like pretend to care about, like what's going on around you, because, like we'll do training days right, and there will be people who are like, oh, I want to be a dog trainer, so bad. And then they're like sitting talking while like training, yeah, while like oscar is training somebody, and it's like if you really wanted to like learn, like watch all of these people train, because you can watch, you know, oscar teach this person this thing, or this person this thing, and it's like you're gonna learn so much.
Speaker 2:But like you're sitting over there like not listening you know, I feel like there's a lot of like valuable things you can learn by just watching or like asking questions.
Speaker 3:Yeah, yeah like just genuinely put effort into showing up and caring about the things, because you know, you've experienced that too like you'll have new people come out and they just don't put any effort, or like listen, or you know they're just like not, you can see it right away and it's like okay, well, we're not going to invite that person back because, like, they don't care that much, you know yeah, I could see it right away, yeah I'd be watching.
Speaker 4:You can all see it right even when I'm not watching. I'd be watching but like so the step before that right would be for someone to want to like reach out, to like go to some kind of a club.
Speaker 4:So like whatever like sport you're interested in dock diving, agility, whatever it's like find your local club that does it. Yeah, go see the people and see like if you're gonna mesh with these people, because when you train you end up spending a lot of time with these people. So, like step one is make sure, like one, you like their training, like you know, your values align with them. But then, also like, do you? Enjoy?
Speaker 2:can you intolerate, yeah spending, like you know, 15 hours a?
Speaker 3:day like a week with these people right, yeah, and then after that, you know, be an asset for their club yeah yeah, but I mean I think most of most of the people, at least that I know and like us, like we're all very open, like if somebody like you have people out all the time and like you'll be like come to my bike class or you know come to this, and then they. And then they'll either like show up and you know, do great, and you're like great, come back and like keep training with us, or it's like they don't do anything and it's like okay, bye.
Speaker 2:Yeah, you know, like I'll never see you again, yeah.
Speaker 4:When you go to a new group and you don't know much, it's like Just don't say nothing and then try to be helpful, that's it.
Speaker 1:Just that's the biggest thing you can do is just be helpful, especially if you get invited out, because, like, I think, if we're talking like dog sport community, like we have a good amount of dogs in our group now, yeah Right, and so, like some random person who tries to start training with us, that's another dog added to the list.
Speaker 4:For sure with us.
Speaker 1:That's another dog added to the list, for sure. And that person isn't offering any, like they're not bringing any uh value to the training right, and so it's a lot for when these people like dog trainers in sport and whatnot, when they open it up and like, yeah, come join us, like that's a lot that they're that they're offering, right there yeah it's like you're offering zero value to me because you don't know shit about decoying or training or anything.
Speaker 1:But I'm still inviting you out and I still want you to learn right. And like that's something that you guys have to take advantage of and you have to be hungry as fuck. Like okay, what do you want me to do? What do you want me to bring? Like that's the shit I see and like I see it because that's how I was, like that's how I was with oscar, like I remember people talk shit, like man shane's heads up oscar's ass all the time. I'm like, yeah, he's a good trainer, he's a good trainer. I want to fucking learn. I don't want to be stuck where I'm at. I want to learn and yeah, that's what I gotta do. And it's not like I'm kissing his ass, but I'm like, hey, what do you need bro? Yeah, you want me to go grab that bite sleeve. I'm gonna run your truck real quick and I'll show that you're hungry, yeah, like I even yeah, oh, I mean like that.
Speaker 2:But like for me, like starting out with like oscar, like I literally just had draco and he didn't have to, he didn't have to invite me out to like the bites that he was doing with like just his club. You know, I like it could have just been like a one-on-one session, yeah, but like I think the fact that I was always asking questions, I've always wanted to do more with draco or like whatever dog I had at the time like and I was always like I was always asking him like when can we train next?
Speaker 2:what can we do next? And it just became like so consistent that he's like he's probably like damn, this girl's bothering me so much just calm out, you know what I mean, and he'd be like whatever, like erwin dale, like 10 am, like you know, and he would just give me like a day and a time and I would show up.
Speaker 2:Yeah, you know and like it wouldn't be like a planned thing. He would literally like message me like the day before. Like Shane knows, he messages like the day before you know, and it's like very like on a whim, but like I would, literally I wouldn't like, drop everything.
Speaker 3:You kind of do though.
Speaker 1:I have so many things, but like I want to learn, you know.
Speaker 2:And so I would just like drop everything. I'm like all right, like we're going to Irwindale tomorrow at 10. Yeah could happen. But I'm sure, like, like other people probably hit him up and they're like, oh, I can't make it that day, I'm busy that day and like, why would they invite?
Speaker 4:you out again.
Speaker 2:Yeah, I'm not gonna make the time like, even if it's an inconvenience, like in the beginning, like that's just how it goes yeah, show up, it's part of it so I guess, with all that being said, um, don't take it too harshly if they don't open up time to you yeah like you.
Speaker 1:You can't like we. We go through a lot of dogs, we have a lot of training that we have to do. You know we're getting into upper levels and things like that and like it's not always easy to bring someone green as grass yeah, they don't know nothing, their dog doesn't know anything and add them to this. So like, don't take it personal if they're like hey, you know what?
Speaker 4:we don't have a lot of space right now yeah, or go go in with them like the mentality that they're actually like yeah, you know, and then you yeah, and then my my response to that would be like okay, can I just show up without a dog?
Speaker 1:yeah, can I just watch you guys and hang out without a dog. Yeah, and then that I think that would show a good initiative where I'm like I like that dude, you're willing to come without your fucking dog. I don't like going anywhere without my fucking dog or even like help in other areas because, like Tomo decoys, I don't. I don't really add a lot of value to training sessions. I've had both y'all in the suit before I was like.
Speaker 2:Tomo ain't here, Kate's not here.
Speaker 3:Y'all suiting up Celine and Meg, but we'll like record, you know. Yeah, like that was no there's things that get offered.
Speaker 1:I mean selene buys lunch almost fucking every time we're out there training yeah, there's always a way to be but I think a part of that too is like we don't charge each other for this stuff, like we are out there training for free on our own time yeah right. So like that's why the person bringing in value is so important, because it's like, hey, I'm not charging you money like if you didn't bring a value, but you're paying me.
Speaker 1:Well, there's your value, yeah right, you're paying me, but if you're not paying me and we're doing this for free, like there has to be some sort of value, and I mean, even like saying it out loud sounds a bit shallow, but I mean it's just the reality it is what it is like.
Speaker 4:I decoyed like a whole year at my club without bringing a dog, you see yeah, I don't see like I think that's just the reality of it.
Speaker 2:Well, that's kind of like a club. That's how a club works like you? Just, everyone has, like, a certain responsibility or whatever it may be. You know, everyone brings something to the table.
Speaker 1:It's not you have to yeah, you have to. So think about that stuff. Guys, don't take a butt hurt if they don't have space, but still show them like, hey, that's fine, I still want to help whatever I can. Yeah right, I fucking like whatever you.
Speaker 1:I fucking detail cars, I hope detail but it just it's going to show how bad you want it, for sure how bad you want it, and it's tough. You guys like we've gone through people, oscar's gone through people and like I've seen it from oscar and I've learned how to pick my people the way oscar is with his people when me and toma got on the list.
Speaker 3:We're like we're at the group chat it was a long time it was a long time. It was a long time before we were added to the group chat, I know. I was getting individual texts, you know.
Speaker 1:Yeah, you can come out as our social media starts growing like we Fuck. I hate saying it, but I gotta make sure you're not here for clout, that you're not here to be like. Oh, I trained with Shane and Celine.
Speaker 4:I trained with Shane and Celine. That's the only reason I'm here, so I'll just walk see myself out. He's just here for the vibes. No, but like that's legit.
Speaker 1:I've definitely been around people where I'm like oh, you don't seem like you're here for the love of the game, right, you're like, you're asking the wrong questions.
Speaker 4:That sucks. That's a whole other. You know what?
Speaker 1:I mean so like that's another layer that's starting to come to that I I didn't see coming. I'm like oh, fuck yeah.
Speaker 2:Yeah, it's hard.
Speaker 1:It's different.
Speaker 3:Do you deal with that Like? Something that I kind of have struggled with is I tell a lot about my life on the podcast and so people will show up in a way that they know that I'll like and then somebody else will be like. That person is telling you what you want to hear Like that's not listening. Yeah, because they know like do you get that? Like, do you think that people feel like oh, I know like these things about Celine? They know more than that I know about myself or like they.
Speaker 2:I think when you look at someone's content, especially if it's like your favorite influencer, it could be like literally any influencer, not just pet influencers, but, um, I think you only put online what people want to see. Obviously, right, yeah, and so obviously your audience has a certain perception of you. That may or may not be accurate, but it's whatever they made up in their head, right? So it's very like one-sided in a sense, unless we do meet in person.
Speaker 4:Right, and they're like yeah you know what I mean like it's like it, it's.
Speaker 2:It's very interesting because that's, yeah, that's like a whole nother, that's a whole nother, dealio but I've never it's weird, it's different. It's different, for sure, but I do meet a lot of people that watch my content um at my events, like when I do like snacks, vending stuff, everyone's super sweet, though I've never had like a weird interaction I love that. Yeah, I've never had like weird vibes or like everyone that I've met in person has been so sweet and we literally just talk about dogs, like yeah, we just talk about their pet I always ask them do you have a dog, like you know?
Speaker 2:I. I don't try to talk about myself too much. It's like about them and like their pet, because I genuinely I actually like, want to know if they have a dog or not. So it's like, so it's very yeah, it's like actual yeah. So I've never I've never really had like a weird experience with it, but until that day comes.
Speaker 3:No, when we were talking about doing like the business thing and I'm like I'm worried about Celine's safety like she's literally a celebrity.
Speaker 2:Yeah, I've never. It's never been like weird before, but I've had like people like stop me at the airport, stop me at like I know it's like, I mean it's still pretty crazy, it is actually, yeah, it's pretty insane. Actually, like one time I was just like at the movies with chick and then like people would like message me and they're like oh, I saw you at the movies. I didn't want to say hi, but just letting you know, I saw you, yeah, and I'm like, what if I was like picking?
Speaker 3:my nose, you know like me and chick were arguing.
Speaker 2:You know it's like the worst time to like see me yeah yeah, every yeah, yeah, so it's, it's different, do you?
Speaker 3:get that? What do you get like recognized?
Speaker 1:uh, yeah I mean you're insurance, I don't go out much because I don't go out much, I just train dogs. But like when I did, I mean this was like, I'd say, like a year or two ago, when I was like going out consistently bars and stuff like that Every so often I'd get recognized.
Speaker 3:Yeah.
Speaker 1:But I mean dogs. At least for me, dog training is such a niche thing.
Speaker 2:It really is Versus like Celine's got yeah multi-business type deal right, multi-influencing and it's weird because, like people know me from wolf snacks you know what I mean?
Speaker 2:yeah, they don't even know me from like selene tales they're like oh you, you own wolf snacks and I'm like whoa, like that's actually crazy that you know that yeah um, but then it there's also like another side of it to where, like people think they like know my pets, and that's where I'm just like oh, you know like, yeah, that is not, that is voice yeah, that is not how he would talk people think that like just because I don't
Speaker 2:film wolf, for example, is like oh, I don't love her because I don't film her, you know what I mean.
Speaker 3:Like it's the princess angel as she's cuddling next to us, or like I don't love, because people be like where's katana?
Speaker 2:how come you're not filming katana?
Speaker 4:it's like she's literally two videos below this you just didn't know the difference between drake and katana.
Speaker 2:Yeah, that was, you know and so, like I, that's that's where it gets a little, yeah, a little iffy. You know it's like people think they like know my dogs more than I do. Yeah and that's where I'm just like okay, you don't know relax like let's chill total strangers that you've never met before.
Speaker 2:You know nothing about them exactly, but god forbid I don't post, you know katana, one of your 20 yeah, one of my 20 pets just means I don't love her, apparently, but like it's, that's not obviously true, like that's a chronically online way of thinking yeah, I love it though, when people come up and say hi, like I totally love that for sure you guys see me out there and you want to say hi, oh, it makes my day.
Speaker 2:I'm like I love I love meeting everyone, especially at like my events and stuff you guys should come, oh yeah, to to one of our events.
Speaker 3:When's your next one? Yeah, I think it's in October.
Speaker 4:Day of the dog.
Speaker 2:Yeah, yeah, you guys should come out. What is it? What are we?
Speaker 3:doing it's just like a vending.
Speaker 2:It's like well, there's like a bunch of other brands, so you guys can just stop by, yeah that'd be cool.
Speaker 4:We don't do anything, so it's one of those it's one of those moments where you drop everything and you show up.
Speaker 1:We support yeah yeah, that's big.
Speaker 3:All right, big stuff tell us what you've got going on this week.
Speaker 2:Just the box launch, your box launch. What day? That is on Friday. That is on Friday.
Speaker 3:Is that when you're launching?
Speaker 2:this Do you know when the date I can check that date? Check on my phone.
Speaker 1:She's got to put on her assistant.
Speaker 2:hat, yeah, one second, you're texting on your, your calendar that's the first August 1st at 12pm Pacific Standard Time, where at mark it in your calendar.
Speaker 3:No, it's just like online on the website, where at at the corner. I'll just be selling my boxes down the street if anyone wants to show up like a lemonade stand yeah, lemonade they show.
Speaker 2:Yeah, you build it yeah, that's launching, yeah, this week. So that'd be crazy. What's it? What's the website? Oh, wwwwolfsnackscom spell wolf snacks w-u-l-f snacks nice don't know how to spell it right now, oh my goodness that is so funny oh my goodness for the week.
Speaker 3:Awesome, well, marketing your calendars. What, uh? What's the theme again?
Speaker 2:it's farmer's market themed.
Speaker 1:It's so cute, is it like? So we got some chicks in there, or what?
Speaker 2:no, I try not do a whole prey items for like a box launch Cause it's scary for a lot of people, so I try to make it very inclusive to the pets and people.
Speaker 3:Yeah, what do we know? It's in it or is it like mystery? So it's.
Speaker 2:It's a pheasant, it's freeze dried pheasant feet and necks and freeze-dried quail eggs. And then there's a little fruit mix in there that's like also freeze-dried, a lot of freeze-dried stuff. This one I'm yeah, a lot of my dogs have been loving freeze-dried stuff, so I'm like this one will be a lot of freeze-dried, um. And then there's also these like little handmade cookie things that my sister made oh my gosh, so good what it's like.
Speaker 2:These little like goat milk veggie that's cool drops things that she made. They're cute, but I'm going to be revealing them this week. And then there's also the slow feeder in there as well.
Speaker 3:Oh my gosh. Yeah, the slow feeder is very nice It'll be all of that. Okay, cool. Well, we'll put the website in the show notes so that the people can go DJ Wolf. Go DJ. And where else can the people find you at? At. Celine Tales or, I guess, on Instagram. Let's list out your 17 social medias everybody get your pen and paper ready.
Speaker 1:I'm so old pen and paper that's old they were talking about writing more stuff.
Speaker 4:yeah, I type I was typing this stuff, but anyways yeah, it was at CelineTales on.
Speaker 2:Instagram and TikTok, or at DracoTheDoobie on Instagram or at WolfSnacks on. Instagram or TikTok.
Speaker 3:Shane, where can the people?
Speaker 2:find you and YouTube.
Speaker 4:And.
Speaker 2:YouTube. Oh my God, I almost forgot about YouTube.
Speaker 3:Just search. Celine, just search.
Speaker 2:Celine, it'll pop up Probably some critic videos first so scroll down to like the third video that'd be a good one. First will be celine beyond, and then it will hopefully be my content after that oh my gosh shane.
Speaker 3:Where can the people find?
Speaker 1:you shane w murray on all platforms. Easy, that's so easy. Wow, I've had. I've talked to my publicist. You know he's made it pretty well. Amazing, I'm gonna get it tatted you professional.
Speaker 3:All right, guys. Professional well. Thanks so much for joining me for the podcast. It's always so fun. I know everybody's gonna love this one, because everybody loves you guys.
Speaker 1:I hope so we love you guys too is what she meant to say we love you guys too, thanks for listening.
Speaker 3:Thanks for listening and we will be back here next week.